Explanation: By analyzing the comparison between political ads and the attitudes and behaviors perceived by the general audience. further complicated by the social factors influencing both. Behaviors usually, but not always, reflect established beliefs and attitudes. After viewing the ads, one can see how the ads market towards a certain group of individuals and can see how they feel after viewing the ad. This activity provides students with how a political ad will affect the overall attitude of the individual after viewing which can be beneficial because it teaches the student that each ad is marketed towards a specific gain. Furthermore, understanding different types of attitudes and perceptions can predict how individuals behave.
