Communicating with various stakeholders is a critical component of managing a disease outbreak. Ineffectual communication between stakeholders and the outbreak management team can have severe consequences that can influence the success of the outbreak management strategy. For example, when CWD was discovered in 2002 in Wisconsin poor communication between the Wisconsin Department of Natural Resources and stakeholders greatly hindered the disease management efforts and had lasting negative effects including a decrease in revenue from hunting license sales, increased deer density in the outbreak zone, and a loss of trust between the public and wildlife managers (Heberlein 2004). Several key errors were made in Wisconsin. Firstly, no CWD management
