Essay on Netflix : The Executive Of The Organization

1577 Words Aug 24th, 2016 null Page
The company that I have chosen for this project is Netflix.
1. Company
Netflix was founded by Reed Hastings who is the current CEO of the organization. Netflix is one of the world’s largest subscription service companies with corporate headquarters based in Los Gatos, California. Netflix started its operations in year 1997 with strong dependence on DVD rentals. (n.d.) The company saw DVD rentals as the medium of home entertainment. The key business of the company was DVD. Netflix didn’t see huge success at the beginning. Hasting’s innovative ideas helped him identify and explore new opportunities. This innovative culture led the company to design and develop a website that has millions of subscribers today. In year 2010 and 2011, company experienced enormous growth. The number of subscribers almost doubled, and revenues rose from $445 million to $777. (Netflix) Netflix is one of the companies that are always known as a rapidly evolving company. The company can adjust to the changing market quickly. Netflix has over 83 million subscribers in over 190 countries. (Overview n.d.) Netflix is in the race of replacing linear TV with its services.
2. Company’s product line
a. Product Description and Usage
Per its financial reports, following are the products that are offered by Netflix:
• Domestic internet streaming – this product is offered to the customers only in the United States of America. Viewers can stream shows and movies at any time by paying subscription fee charged to…

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