Essay on Nashville Predators

3509 Words May 13th, 2014 15 Pages
MKT 450:

Nashville Predators Case

The Nashville Predators have been going through a seemingly endless process since entering the NHL in 1998. It did not take the Predators long to establish a successful and competitive nature among the franchise. Their first five seasons they struggled becoming a team and missed the playoffs, however, they have come together and made the playoffs every year since. The Predator’s on-ice performance was consistently among the top three teams in the league, but still faced many challenges. Although the Predator’s on-ice performance continued to mature, they still struggled with growth in ticket sales. How does a number three ranked NHL team fall to twenty-three of
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Casual watchers of hockey perform more of a search to find the best entertainment option for their dollar and can be trickier to encourage buying multiple tickets. Based on statistical figures your average NHL fan is a male in his middle 40’s, although almost 40% of fans are women. An interesting fact is that according to the article, NHL fans are wealthier than any other fan of a major league North American sport. Fans of the sport geographically speaking are spread out across North America, but NHL franchise attendance is highest in Canada and Northern U.S. regions.
Context:
Political: the National Hockey League governs Major league hockey games. The NHL regulates how many games are in each season, controls where teams are located or relocated, and determines salaries for players, etc.
Economic: Like any other entertainment option, success as a business depends on the customer’s amount of discretionary income. If the general economy is suffering, NHL games likely suffer in terms of ticket revenue.
Social: NHL is a part of the sports entertainment industry, which continues to grow into a multi-billion dollar industry. Many in North America follow a sport one way or another and are a way to socialize with other fans.
Technological: Not too many technological advances in the sport of hockey, other than to

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