In this video, Mr. Gladwell talks about the essential basics of choice and happiness and the need for success. He speaks about a psychophysicist name Howard Moskowitz’s experimental discovery on food and happiness. Mr. Moskowitz realized after several trial and errors with Pepsi and Cola experiments, people who participating in the studies did know what they liked about food in general. However, when the participants were asked to rate bowls of spaghetti sauce with each bowl containing different ingredients, and collected and analyzed the data, he found a trend in each variable. The data showed three groups of people: first group likes plain sauce, second group likes the sauce spicy and the third group likes the sauce extra chunky (Gladwell,
