Lt Service Request Sr-Kf-013 Final Paper
November 18, 2011
Karen G. Knox
Kudler Fine Foods was first established in 1998 by Kathy Kudler in the San Diego, California metropolitan area (Kudler’s Fine Foods (2004). Today there are three locations, the first location to open in 1998 was La Jolla, second to open in 2000 was Del Mar, and third to open in 2003 was Encinitas. Each 8,000 square foot store is stocked with the very best domestic and imported foods and wines. Kudler prides itself on using the finest and freshest organic ingredients, which they purchase from local organic farmers.
Kudler Fine Foods’ new Frequent Shopper Program is a loyalty point program, Point-of-Sale (POS), which …show more content…
Kudler Fine Food hands out surveys to its customers, which allows Kudler to use the customer feedback to better provide better services, promotions, and products within each location. With the customer’s feedback Kudler can improve where improvement is needed, which allows the company to maintain its superior edge over the local competitors. A benchmark of 95% customer satisfaction on the customer surveys will demonstrate customer appreciation at Kudler Fine Food, which Kathy will continually strive for when the Frequent Shopper Program is implemented.
Kudler Fine Foods uses a POS (Point of Sale module), which records and reports company sales that aid in the determination of the products that turn a profit as well as analyze the quantitative and qualitative data (Kudler Fine Foods. (2004). Apollo Group.). Integration of the Frequent Shopper Program does not require a complete overhaul of the existing system;