keeping google googley. harvard case Essay
M. Bertaccini, L. Dovesi,
G. Nicolini, M. Olivieri,
MC. Penna, M. Perini.
The unbelievable success of Google
• Revenue growth
Ø 2004, $3.2 billion
Ø 2013, $60 billion
• Net income growth
Ø 2004, $400 million
Ø 2013, $13 billion
• Employees growth
Ø 2004, 3,000
Ø 2013, up to 55,000
The IPO stock growth from 2004 to 2014
24h after first IPO in
NASDAQ: $100 per stock, public offer $2 billion. October 2008, May 2014, first position on stock price over world most
$1000 each. value company
January 23 ranking with
2008, loss of
$700 per stock.
Critical Success Factors (1)
• Customer-Centered Company
Google’s innovation process begins …show more content…
• Recruited people are sought primarily within people sharing background experiences, both academic and work-related, with
Best Practices (3)
• Frequent meetings and gatherings held, both functional and multifunctional.
• Google considers feedbacks fundamental. Each member is evaluated with a multi source assessment (360-degrees); peers’ and managers’ viewpoint assume equal importance.
• The ultimate goal of the practice is the self improvement of employees. Accordingly, the company has followed a project, Project
Oxygen, to define the lines of conduct held by the best managers and establish a behavioral model.
Googley SWOT analysis
• Replication of efforts
• Projects Management
• Culture focused on innovation and creativity
• International consistency
• Difficulties in maintaining relationships T
• Excess of bureaucratization
• Reduction of personal visibility • Redundancy on people working on projects
• Maintenance of rapid decision-making Bureaucratisation
• Google is facing a challenge of bureaucratisation. It needs to manage the increases in headcount due to hyper growth, but at the same time maintaining a flat management layers.
• Google hires middle-managers in order to reduce the span of control and to create an intermediate layer