Jfk 's The President Of The United States Essay

1527 Words Mar 7th, 2016 7 Pages
On January 20, 1961 John Fitzgerald Kennedy took the oath of office to become the 35th president of the United States. At the time Kennedy’s inaugural speech was given, America had been faced with a major threat from the Soviet Union, as the Cold War between these two world superpowers had heightened. JFK’s goal was to preserve peace but in the event of a global crisis, he wanted to ensure that the country was unified into a strong force not to be reckoned with. Many opposed JFK and felt for various reasons he would not make a worthy candidate. As a result, JFK recognized the importance of clearly conveying his message not only the citizens of America but to the world. Through his use of a nationalistic, hopeful and inspirational tone along with the use of the appeals and other various rhetorical strategies, JFK was able to successfully convey this message.
From the very opening of his speech, Kennedy’s ethos is established immediately, having just been sworn in as president of the United States. However, despite having his credibility already established among his audience, JFK continued to build his ethos in the masterful way in which his speech was written. For example, JFK writes “We observe today not a victory of party, but a celebration of freedom…” demonstrating that that despite the fact that he was aware not all American’s supported his presidency or trusted his ability to run the country, his election represented a victory for all Americans, not just his…

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