1. Leadership question: What social and cultural barriers may have made it difficult for the doctors to communicate with Jesica’s family? What might have the doctors done to increase the chances that Jesica’s family understood the true nature of the problems in this terrible circumstance? The social and cultural barriers that made it difficult for the doctors to communicate with Jesica’s family may have been differing languages, different understanding of the medical procedure, or the terms used. The complete miscommunication caused Jesica’s family to believe the doctors didn’t care for what went wrong. The family felt her doctors only wanted the problem to go away by killing Jesica Jacobs states “Most problems stems from non U.S. citizens
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Leadership question: If you were the Duke Medical Center CEO, what general communication strategy would you put in place to manage the stakeholders in the case? In particular how would your messages to each group differ from the others? I would choose to communicate with the all the stakeholders by using the wheel strategy. This is normally used when dealing with those powerful stakeholders who have no need to communicate directly with each other but, it's still deem necessary for them to stay in the loop. I believe that it is very important to adjust your communication style to suit the needs of the type of stakeholders you are addressing. All the stakeholders are going to want accurate information and you want to make sure that's what's being provided. In particular when dealing with the family they are going to require more time, attention, and care because the situation directly affects them. Lots of sensitivity should be used when delivering information and updates to them. Investors and employees of the organization will need to be reassured this was an isolated incident and measures can be put in place to prevent a reoccurrence from happening. Openness and honesty is key to maintain a level of trust among these types of stakeholders. According to Moorhead “Professionals in the healthcare sector can communicate effectively with the public and improve relations in the community when addressing public health scares in the media. Collaboration among the departments is essential from the entire organization to ensure a clear and honest answer is being provide to the patients, families, staff, and the public. All information should as always be monitored for reliable content while maintaining confidentiality and privacy of the patient and their family.”(Moorhead, 2013). As far as the media and press I would use a need-to-know strategy when talking to them that way there is no potential leak of private information about the patient, which could cause further
Leadership question: If you were the Duke Medical Center CEO, what general communication strategy would you put in place to manage the stakeholders in the case? In particular how would your messages to each group differ from the others? I would choose to communicate with the all the stakeholders by using the wheel strategy. This is normally used when dealing with those powerful stakeholders who have no need to communicate directly with each other but, it's still deem necessary for them to stay in the loop. I believe that it is very important to adjust your communication style to suit the needs of the type of stakeholders you are addressing. All the stakeholders are going to want accurate information and you want to make sure that's what's being provided. In particular when dealing with the family they are going to require more time, attention, and care because the situation directly affects them. Lots of sensitivity should be used when delivering information and updates to them. Investors and employees of the organization will need to be reassured this was an isolated incident and measures can be put in place to prevent a reoccurrence from happening. Openness and honesty is key to maintain a level of trust among these types of stakeholders. According to Moorhead “Professionals in the healthcare sector can communicate effectively with the public and improve relations in the community when addressing public health scares in the media. Collaboration among the departments is essential from the entire organization to ensure a clear and honest answer is being provide to the patients, families, staff, and the public. All information should as always be monitored for reliable content while maintaining confidentiality and privacy of the patient and their family.”(Moorhead, 2013). As far as the media and press I would use a need-to-know strategy when talking to them that way there is no potential leak of private information about the patient, which could cause further