Hyatt Corporation Target Market Essay
Hyatt provides overnight accommodations at many different levels to meet the needs of a large portion of the overnight accommodation market. From the discerning, affluent individual business and leisure guests needing highly attentive personal …show more content…
To assist these potential customers in the actual buying process, a plan for dissemination of information is in order. The problem of the need for overnight accommodation could be highlighted to the market; most likely, the attractiveness of avoiding long, stressful, tiring travel times before or after important events of some distance away. Hyatt will be positioned, through the dissemination of information regarding its properties, their services and how they compare with others available; to be the natural choice of the overnight market in which a property is available (Kotler & Koeller, 2012).
The individual and business leisure traveler, with or without family, needing overnight accommodation is the target market of Hyatt. Different properties of varying services offer a range of selection for this market that carry costs that customers can select to personalize their experience. Hyatt is well positioned