How Consumer Behavior Should Make Us Better Consumers Essay

811 Words Apr 14th, 2016 4 Pages
Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. There are a few applications on studying consumer behavior, but the main and most obvious is for marketing strategy— to execute a better operation for the marketing campaign. One example of this is when food markets understand that consumers are more sensible to food advertisements when they are hungry. Therefore, they schedule snacks and other food advertising during late afternoons. This is why social marketing involves getting ideas across to consumers, rather than selling a product. Studying consumer behavior should make us better consumers.
There are 4 main types of factors influencing consumer behavior cultural factors, social factors, personal factors and psychological factors. Each one consists of smaller, sub factors those which play the important roles on consumer behaviors.
The first factor is cultural factors; They are coming from the different components related to culture or cultural environment from which the consumer belongs to. Culture is very important to the understanding of the needs and behaviors of a consumer. All throughout his life, an individual will be influenced by his family, his friends, his cultural environment or society that will teach him values, preferences, and common behaviors…

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