Terry and Dawn Hall are the founders of a food truck called Happy Belly Curbside Kitchen. Four factors were responsible for their decision to create their business. The first one was the lack of availability of fresh food. That meant that the demand for fresh food was higher than the supply. They saw the decline of small business's ability to work successfully. Another factor was their notice of the correlation between the access to healthy food and level of obesity. When their daughter Mayer was born, Terry and Dawn choose to raise her to only eat healthy, fresh food. However, in most restaurants, they noticed that was hard to get that.
Terry and Dawn, after seeing the lack of something that was in demand, saw the opportunity of a business. However, people need the experience to start and run a business. This couple had that. Both had 30 years of experience in the hospitality business. They traveled a lot throughout the United States, in order to further said hospitality career. Lastly, they were both raised by parents that were business owners, giving them a sense of what it was like to …show more content…
One was funding. They were rejected time and time again by mainstream banks, they managed to secure funding from ACE Capital after learning of this financial institution which was looking for buyers and going through the loaning process. A second resource was their corporate sponsor, the Big Green Egg, which they secured by making a deal and sticking pictures of their grill on their vehicles. An additional resource that was critical was their method of taking orders.They used iPads, taking advantage of the technology available to them and making service much faster and easier. The fourth vital resource was their access to fresh food. They managed to secure this by making an effort to buy locally and being attentive of where their ingredients are coming from, in their case, from Adam Verner, a local
Terry and Dawn, after seeing the lack of something that was in demand, saw the opportunity of a business. However, people need the experience to start and run a business. This couple had that. Both had 30 years of experience in the hospitality business. They traveled a lot throughout the United States, in order to further said hospitality career. Lastly, they were both raised by parents that were business owners, giving them a sense of what it was like to …show more content…
One was funding. They were rejected time and time again by mainstream banks, they managed to secure funding from ACE Capital after learning of this financial institution which was looking for buyers and going through the loaning process. A second resource was their corporate sponsor, the Big Green Egg, which they secured by making a deal and sticking pictures of their grill on their vehicles. An additional resource that was critical was their method of taking orders.They used iPads, taking advantage of the technology available to them and making service much faster and easier. The fourth vital resource was their access to fresh food. They managed to secure this by making an effort to buy locally and being attentive of where their ingredients are coming from, in their case, from Adam Verner, a local