Essay on Google Case Study On Google

1301 Words Oct 20th, 2016 6 Pages
Google Case Study Google was started in 1996 by two young men by the name of Larry Page and Sergey Brin. They met at Stanford University in California, where they were studying. While they were researching for their thesis, they found that looking for information was like a needle in a haystack and there were no credible sites. They decided to put together a website for the other college students to help them with their research projects. Not knowing that it would lead to a lucrative and powerful business.
It is really the customers that made Google what it is today. They are smart and determined, and they favor capability over experience. One of the co-founders described Google as a search engine that understands exactly what a person mean and they get back what they want. “In fact, Google is so good at answering questions that its name has become synonymous with looking something up online. When’s the last time you heard someone say, ‘I’m going to Bing that’? (Kennedy, 2014). To sum it up in a nutshell, it is smarter and faster. For example, if someone typed in the search engine jaguar it would show images of cars and not the animal. Google provides a variety of tools that allow anyone to succeed on and off the web, especially businesses. With all the ads, whether text or media it provides information for business to prospective customers. Google focuses on providing the best user experience possible, their homepage is simple, clear, and it loads instantaneously. They…

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