Gentrification Is A Positive Or Negative Process? Essay

2140 Words Apr 21st, 2016 9 Pages
Essay 3
Gentrification is the process of renewing deteriorated neighborhoods to benefit the wealthy individuals while displacing those with poor socioeconomic residents, which results in increased property values and the displacing of impoverished families and small businesses. While the media might not directly contribute to gentrification, the media is undoubtedly a significant aspect of modern day society that influences people 's perspective on whether gentrification is a positive or negative process. Marketing of gentrification has become a business strategy to gain support for the urban renewal. Gentrification usually involved business growth to increase the affluence of a city. Businessmen and authority figures utilize various tactics to isolate the impoverished class, such as the use of social media marketing strategy to gentrify and marginalize them. Despite gentrification has several positive effects, negative consequences often exceed the positive ones. Gentrification does not necessarily have to be a negative movement if we interpret it in a different way, such as attracting new residents while keeping the local residents.
Businessmen use the social media marketing strategy to emphasize that gentrification is a sign of economic growth. Buildings and parks are modernized and beautified. There is an increase in retail and service businesses. The new affluent class’ arrival receives the benefits of increased economic activity. Oftentimes, the media seem to focus…

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