Gender Inequality Are Shaped By The Popular Culture That We Consume

1650 Words Oct 25th, 2016 7 Pages
Our perceptions and ideals of gender are shaped by the popular culture that we consume. It is argued that the repetition of binary gender roles and stereotypes within film and media can carry significant real world consequences, as people imitate them in their own lives (Holtzman & Sharpe 2014). There are many differences in the ways that men and women are represented in film and media, and the quantitative and qualitative data from our group study has re-affirmed that gender inequality still remains strongly imbedded within film. We analysed 10 American top box office trailers, and found that 55% of the actors were male and 45% were female. This isn 't a huge disparity in itself, but of the 45% of females who appeared, only 35% had a speaking role, compared to 65% of talking roles belonging to men. These statistics could have a lot to say towards the need for women 's appearance on screen to satisfy the male gaze, but not for the need of true female presence. Expanding on our presentation results on gender inequality within film, this essay will adopt a feminist theory perspective to analyse romantic comedies, proposing that they reinforce gender inequality through the perpetuation of unrealistic ideals surrounding relationships, romance, and gender roles. I have chosen to analyse romantic comedies because I believe that they nearly always portray a particular gendered stereotype of men and women. Romantic comedies tend to portray females through an outdated…

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