Essay about Floriculture

4310 Words May 17th, 2015 18 Pages
Wednesday 10am
AFRICAN PRODUCERS IN THE CUT FLOWERS AND FOILAGE TRADE
Case Study

Chaminda Wijethilake - Words 2973

Table of Contents
Title Page 1
Table Of Contents 2
Introduction 3
Question 1 3
Question 2 4
Question 3 6
Question 4 7
Conclusion 8 References 9 Introduction – Avanti Gauba
The floriculture trade involves the production and consumption of cut flowers and foliage’s. The industry is rapidly growing and creating strong linkages between developing and developed nations. The trade began in the 17th century as nations such as Germany France and Japan, both produced and consumed foliage and cut flowers. Over the times a new trend for floriculture has been emerging production companies in developing nations, which are
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- Fernando Neira: 43819400
The recent upgrades which African producers are employing in the floriculture industry can be divided into two sections; foreign direct investment in fixed capital upgrades and internal management advances of production. Both will be explained as they remain relevant factors to increase the recognition and participation in the floriculture chain.
Investments in technology such as improved water purification, as well as greenhouse upgrades as processing sites, have managed to turn around flower production in Africa (Gabre-Madhin, 2004). Moreover, recent use of modern satellites communication systems and the implementation of refrigerated trucks have heavily boosted this sector’s performance. (Evers et al, 2014). The majority of the new flower cuttings are directly shipped to Europe via airplanes to cut supply chains and therefore increasing time efficiency and earnings (Webber and Labaste, 2010).
Nevertheless the latest investments differ significantly from recent internal farm management production and strategies. The first internal upgrade was to switch flower production according to location. It was more beneficial that climate conditions would dictate the flower production concentration rather to produce a larger variety and scale (Langan, M. 2011). Simultaneously, since most of the African businesses are vertically integrated, they switched from working with flowers to just cuttings because both production types have

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