Elber, L 2013, Are Women On TV Being Sexually Explited? Female TV Characters Are Sexual Targets, Says New Study’, Huffington Post, Australia, 10th July 2013, < http://www.huffingtonpost.com/2013/07/10/women-on-tv-sexually-exploited_n_3570816.html?ir=Australia>
Lynn Elber is a writer for Huffington Post Australia who specialises on publishing articles on screen media and their impact on their audiences. This article is pitched at a lay reader with an aim to bring in the everyday reader to understanding female sexual exploitation on screen. Elber couples quantitative analysis and prime time television shows to highlight the degree of sexual exploitation and how it’s humoured on television. Elber’s study …show more content…
Pitched at a scholarly reading level, it provides a detailed account of developments in the 20th century. Moreover, this essay will be useful for my research as it explicitly looks at how women were presented in magazines during the latter half of the century. It accounts the patriarchal influence and ideal lifestyle that women were and still are somewhat expected to lead. Similarly to BLAH article, it looks at stereotypes, however, goes into further detail of the ideal ‘step ford’ wife in the 20 the century and how this was ingrained into women’s magazine’s …show more content…
Instead of using feminist theory, such as the articles above, to understand society, she uses a Marxist analysis to expose the true exploiter in mass media. She aligns it to the notion of cultural hegemony and mass media having such power as a social institution that it drives our beliefs and values. It is another interesting angle for my research, as the structure of the society becomes more a product of our social institutions. I find most interesting the idea of television is providing the “central social discourse” and is therefore supposed to be a “mirror of our