One key element for conducting an ethnography research is the collection of data where the group works in the fieldwork. The researcher must respect the daily lives of these individuals in the place of study. Some of the major challenges in this type of research are that one must understand the culture. Also, the data collection requires plenty of time in the field (Creswell, 2007). The researcher should be open minded to look at the data collected through different lenses. In addition, the researcher must be aware of bias, especially in an interview research. All the context of the transcriptions must be reviewed to ensure the accuracy of its content before the analysis process begins. Allen (2003) emphasizes that these precautions can help
