Essay about Erik Peterson Case Analysis
Written Analysis of the case: Erik Peterson
Cellular Communication Services Inc (CelluComm),a growing cellular telephone service provider, founded by Ric Jenkins, started as a small California based system and quickly grew to be ranked among the top 20 in the Cellular industry. Much of its success was attributed to the ability and aggressiveness of its founder. CelluComm was an early winner of some larger metropolitan area licenses including Sacramento, California and Tampa, Florida. It also had an aggressive campaign in obtaining the rural area licenses from the small entrepreneurs who were awarded the licenses by the Federal Communications Commission (FCC) and was …show more content…
Uncertainty and Delays from Head quarter
Dual mode radios
The decision to whether or not use dual mode radios was delayed by HQ as it was a new technology and HQ wished to defer it as long as possible to get more information. Due to this the supplier was unable to deliver on time. Also the radios from an alternate source were found defective which aggravated the delay.
Power supply ratings
HQ also made changes in power supply ratings which was not communicated to Peterson by Jeff Hardy. As a result inventory could not be used without additional design which would increase the delay problems.
HQ also made a decision that power supplies would use battery backups instead of generators which were initially planned.
Frequency reuse pattern
HQ also changed the frequency reuse pattern to give better coverage in hilly areas. This further added to the problems of Curt Andrews.
Peterson initially made agreements with local police and fire departments to provide free phones and free service to get the advantageous and crucial position of tower erection. But, this decision was not well received by Hardy as he