Delta Vancouver Suites Case Study

The partnership between the UBC Robson Square and the Delta Vancouver Suites will bring each other a variety of benefits. First of all, the UBC Robson Square will experience a better service of the conference rooms provided by Delta Vancouver Suites. Most of the conference rooms from the UBC Robson Square are unique theatre spaces and medium-sized classrooms. (Please see Appendix D for more details). However, they don’t really have lots of spaces for medium-sized meeting rooms. Fortunately, Delta Vancouver Suites provides services for midsize conference rooms which can accommodate a group of 25 or less than 20. In that way, the UBC Robson Square is able to save more spaces for course lectures and presentations.
Secondly, Delta Suites’ conference …show more content…
From the UBC Robson Square’s point of view, they will coordinate with Delta Suites once Delta offers what they really want. Honestly, they won’t lose anything because Delta is selling products to them. From Delta’s point of view, they are trying to find another client who can generate extra profit. The existing client such as SFU, has worked with Delta Suites for a couple of years. Thus, I believe both parties have gained trust and experience from each other. To be honest, UBC Robson Square is not going to become one of Delta Suites’ key accounts at least within four years. It takes time, money and energy to build a solid relationship with somebody that you don’t know before. Thus, it is not easy to add the UBC Robson Square into Delta’s top guess list. Not to mention Delta already has several big accounts to boost company’s profit, so they won’t lose lots of money if this plan isn’t working at the end of the day. Thus, the only risk is about timing. It takes time, money and energy to find not the right client, but the most suitable one. Also, Delta may lose other great opportunities if they deadlock with UBC for months. I understand there will be a contract between two parties and it is crucial to follow the rules. However, the best way to minimize both parties’ risks is to know where goes wrong and raise the problems once you found it. Thus, the possible steps that Delta Suites can do to mitigate the risks …show more content…
In addition, the project looked at the value proposition, the sales opportunity along with the action plan. I believe the partnership between these two organizations will both generate profit and visibility. Also, I believe the chance that the UBC Robson Square wants to work with Delta Suites depends on the services and products provided by Delta Suites. The successful rate depends on the interaction level between two organizations. If Delta Vancouver Suites is right for the UBC Robson Square, we will see the final result in their future