The labeling theory is based on assumption that there are specific formal and informal rules and norms in every society, and in case some individuals (or some group) violate these rules or norms, society labeled them as deviants. Deviants are therefore condemned and assessed as a threat to the rest of society, which try to isolate them or set them outside of society (p. 8-14). However, if those with deviant behavior are caught by anybody could, by reaction of society and the criminal justice system, be labeled as a delinquent or criminal (Leon-Guerrero, 2013, p. 344).
Although the media allows us to be in the known of what’s going on around the world, the media also has huge negative impacts on society. According to Leon-Guerrero (2013) the media have been accused of creating more problems in controversial events where Blacks and Latinos have been portrayed "as criminal perpetrators than as victims" rather "whites were more likely to be portrayed as victims than perpetrators" (p. 345). For example, from 1985 to 1990 data indicates that among young African Americans there was a growth number of handgun homicides of 86 percent committed as offenders (Blumstein, 2002, p.