Cool Moose Creamery Case Study Essay

721 Words Mar 27th, 2015 8 Pages
Cool Moose Creamery Case Study
Situational Analysis: External Analysis
Competition:
The competition for Cool Moose Creamery consists of the popular Dairy Queen ice cream parlor. Dairy Queen was made popular for their soft-serve ice cream and backs up that product with multiple other ice cream products along with lunch and dinner options. The company focuses on customer service and their pricing model is higher than industry. The quality of their product and service has allowed then to keep their pricing model above industry and be successful doing so.
Location:
The Cool Moose Creamery stores are placed far enough away from Toronto that they avoid and competition within the city. Aliston, Ontario is home to a popular tourist
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But comparing the price we see the used single head machine to be a great place to start in an experimenting product launch.
Quantitative Analysis

Used Single-Head Income Statement

New Triple-Head Income Statement

Year 1
Year 2
Year 3

Year 1
Year 2
Year 3

Sales

$ 7,000.00 $ 7,000.00 $ 7,000.00

$ 10,000.00 $ 10,000.00 $ 10,000.00

COGS

$ 924.00 $ 924.00 $ 924.00

$ 924.00 $ 924.00 $

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