Consumers Relationship Management Essay

7208 Words Aug 1st, 2012 29 Pages
Get Content.
Get Customers.
How to Turn Prospects into Customers with Content Marketing a complimentary eBook by
Joe Pulizzi and Newt Barrett

Get Content. Get Customers.

Joe Pulizzi • Newt Barrett

How to Turn Prospects into Customers with Content Marketing

What You Will Learn By Reading This eBook











The 3 reasons traditional marketing isn’t working.
Content marketing is the biggest industry you’ve never heard of.
What content marketing really is and why it is important.
Why using the B.E.S.T. strategy can be the litmus test for your content marketing efforts.
Why you must think like a publisher today!
The 6 reasons why you can communicate with buyers directly.
The 11 biggest
…show more content…
The sad truth is that most companies don’t realize this…yet.
Changes in technology, distribution, and buyer behavior have shifted the landscape and created an opportunity for businesses to communicate directly with consumers. This eBook shares the reasons for this evolution. It details how you, as a marketing professional, can create content marketing programs that deliver genuine customer benefits and a measurable return for your company.

First we need to understand why the tried and true isn’t worth trying and isn’t true any longer.

3

Get Content. Get Customers.

Joe Pulizzi • Newt Barrett

How to Turn Prospects into Customers with Content Marketing

Fundamental Changes in Buyer Behavior Force Rethinking
& Reinvention of Marketing Strategy
Jack & Suzy Welch in response to a bewildered vendor’s question about customer retention:
“Time was, you could "earn" a customer's loyalty with tickets to a big game, a Disney World vacation, a few nice dinners. And you could keep that loyalty with what used to be called belly-to-belly
(BusinessWeek, Aug. 13, 2007) selling, or put less graphically, relationship-building.

But that’s no longer enough. Here’s what’s required now, according to the Welch duo:
"You are delivering something—anything—that makes you indispensable to your customer's success …The more fervently committed you are to making your customers win big in the long haul, rather than just meeting their

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