Commodification is the process by which material objects are turned into marketable goods with monetary value based on equivalent commodities. In relation, the Marx idea of commodity fetishism is related to this by which all value is derived from an abstract unknowable meaning, and the original meaning or use is absolutely gone.
Commodification is evident Ed Kienholz’s watercolor artworks. In exchange for a service or material possession, he would offer a watercolor painting as payment. He was able to achieve this by having enough fame that artwork was considered valueable. This wouldn’t have worked if his paintings didn’t have an equivelnet value.
Damien Hirst’s sculpture For the Love of God (2006) is an example of commodity fetishism.
Commodification is evident Ed Kienholz’s watercolor artworks. In exchange for a service or material possession, he would offer a watercolor painting as payment. He was able to achieve this by having enough fame that artwork was considered valueable. This wouldn’t have worked if his paintings didn’t have an equivelnet value.
Damien Hirst’s sculpture For the Love of God (2006) is an example of commodity fetishism.