Diamond Trading Company

“Diamonds are a girl’s best friend” is a common phrase. The higher the price on jewelry whether it is a watch, necklace or ring, depends on the amount of carats of diamond included. The diamonds beauty and shine brings joy onto the faces of women as they get treated by their significant others. People buy expensive jewelry because it looks good, makes people feel wealthy, and is considered a luxury. However, consumers did not always know where these diamonds originated about 15 years ago, it was just a pretty rock to them, but what if consumers knew then that a surprising percentage of Diamonds were in fact Blood Diamonds. Blood Diamonds, also known as Conflict Diamonds, are diamonds that are illegally traded in war stricken areas that ultimately…

In Matthew O’Brien’s report, “The Strange Economics of Engagement Rings”, he tightly focuses on the topic of engagement rings. He informs the reader about the original purpose of engagement rings, along with the purpose of them now. He shows the reader information about the significance of engagement rings by including a graph of diamond imports by year in 1930 through 1963. In the graph there is a gradual increase in diamonds around 1935 to 1944, then there is a large increase in the imports of…

Introduction: De Beers is an association of companies that dominate any things related to diamond such us diamond trading, diamond mining, diamond shops and industrial diamond manufacturing sectors. The company was established in 1888 by British businessman Cecil Rhodes and funded by London-based N M Rothschild & Sons bank and the South African diamond magnate Alfred Beit. They have many places for mining like Botswana, Namibia, South Africa and Canada.However; there was a big debate about some…

Since the early 20th century De Beers Corporation has had a monopoly on the world’s diamond supply. This monopoly has essentially enabled them to set the price for diamonds as they made up the largest market share, thus at their peak they controlled up to 80% of the worlds rough diamond supply. Through their tactic of restricting the supply of diamonds, the De Beer Corporation has made diamonds, into a luxury good. Over the past 100 years they have consolidated their vast share of the market…

Diamonds. These small and rare rocks have been considered prized possessions throughout the ages. Diamonds are as old as the earth itself, and ever since their discovery they have captivated humans. Diamonds have come to represent many things, but in this paper, I will focus on power. I will track a certain diamond through its’ dated 350-year period, and use it to understand the individuals who owned it and the power it gave them. The diamond I refer to is the hope diamond. The Hope diamond is…

Diamonds Are Forever. Or so the De Beers mining company would like to remind us. For a century, if you purchased a diamond, there was a 90% or higher chance that The De Beer mining company brought it to market—a true monopoly. The last three and a half decades have not been so kind to the firm, with market share crashing to a “mere” 35%. This company was founded by none other than Cecil Rhodes. Rhodes was archetypically imperialist. We are given a small glimpse of Mr. Rhodes’ brand of…

building brand Nothing is forever in business, not even diamonds. Ask De Beers, which runs the world 's diamond cartel. The London-based company, actually De Beers/Centernary, has developed and inflated the connection between diamonds and romance -- a link that goes back only to the 19th century. Its highly effective advertising slogan, "Diamonds are forever," was established in 1948 and is still going strong. "De Beers ' operating strategy has been pure and simple," says Donna J.…

Commodification is the process by which material objects are turned into marketable goods with monetary value based on equivalent commodities. In relation, the Marx idea of commodity fetishism is related to this by which all value is derived from an abstract unknowable meaning, and the original meaning or use is absolutely gone. Commodification is evident Ed Kienholz’s watercolor artworks. In exchange for a service or material possession, he would offer a watercolor painting as payment. He was…

government, industry and civil society initiative to stem the flow of conflict diamonds – rough diamonds used by rebel movements to finance wars against legitimate governments (De Beers Group, 2012). Business Action for Africa is an International business and organization from Africa. As Business Action for Africa in support of three primary objectives: positively influence policies needed for growth and poverty reduction, promote a more balanced view of Africa, development, and showcases good…

This paper corresponds to case study of DeBeers’s Diamond Dilemma in which I have performed PESTEL and Five Forces Analysis of DeBeers’s Diamond. DeBeers has two aims; to be the top company of diamond seller and make diamond available for everyone in the market. In the first part I’ve executed PESTEL Analysis on the DeBeers prevailing confronting position and focused on the significant troubles that DeBeers needs to ascertain its resolution. PESTEL analysis refers to a framework that marketers…