Color Blind Racism Analysis

Racism in our society still exists today, not in the form of slavery or Jim Crow, but rather in the racial ideology of color blind racism. Color blind racism “engages in “blaming the victim”, like other ideologies; but, it does so in a very indirect “now you see it, now you don’t” style that matches the character of the new racism” (Bonilla-Silva, 2016, p. 47-48). It gives underlying ideas and beliefs that White is the dominant skin color in society while darker skin color is far more inferior. The belief of White being the superior skin color is shown as early as the age of 4, where “children may begin to value the role models, lifestyles, and images of beauty represented by the dominant group more highly than their own group” (Sweeney, 2015, p.3). This is often known as pre-encounter stage from the “Cross-Model” theory of racial identity development (Sweeney, 2015, p.3). These negative ideas and messages of White being superior are subconsciously taught by parents, family, and the media, which lead dark colored (mainly Black) children to have the idea developed, but it is not fully acknowledged or …show more content…
There is no more discrimination and we are in a color blind society, but in reality it’s still well alive today, very well hidden in the form of color blind racism. The Blacks are still discriminated with the underlying messages from the media. Kristof (2015) explains how "racial bias begins early: even infants often show a preference for their own racial group." However, they are not born with the racial bias. Instead, they have been taught by outside sources that being any color other than white does not have positive qualities. The Whites, on the other hand, use different frames of color blind racism to defend the systematic discrimination toward the dark (Black) colored people in society (Bonilla-Silva, 2016). Racism is active today, but just hidden behind messages sent by parents, family, and the