Charles Case Study

810 Words 4 Pages
Year 1: Once the measurement techniques are in place. Charles needs to continue to redesign the manufacturing process. Management needs to look into using the multiplicative decomposition model in order to smooth out the seasonal trends. This will help with providing more accurate forecasts to alleviate the out-of-stock and over-stock periods. To go in hand with this, management should look into having Wong design a Just In Time Ordering system. This way Charles can meet the demand with supply easily. Both of these go hand in hand with the measurement metrics because the time line of a product will be definable. This will allow management to know how long it will exactly take to fill an order of any size. While upgrading the manufacturing and …show more content…
The price can stay the same. The product packaging should be redesigned to look like the premium brand the company portrays. Royal blue packing would be a start and then add in crown molding style edges that are highlighted with gold. The font should be in an old fashion cursive in black and using hints of gold where possible. This new colour and design style will hold on to the heritage and classic brand that Charles portrays while upgrading the look to match the premium chocolate level Charles’ sells. This will help sales reps with the actually selling of the goods as it will no longer detract from in-store premium chocolate displays and it will also catch the eye of the consumer a lot better. As for the place, Charles needs to look at other ports that will be discussed further down the five-year plan. In the short term, Charles can look to having pop-up shops in malls during the holiday season in addition to his current locations. This will also ease the market penetration of other regions down the road. Lastly, Charles promotion strategy should be varied a little bit. He can add to his current strategy with ease. This the management team should consider would be advertising on the boats as they dock. They can offer free samples with discount coupons to visit the store so they can live the heritage experience in a few short minutes. Also Christmas trade show should be …show more content…
Management should look at expanding into new port areas such as Florida or other ports near the Mexican boarder. This position allows for two crucial growth strategies. The first is simple, this a new market to enter with the same market strategy because the consumers in the area can be grouped under the same market segment. The second is that negotiations can start with Mexico. These negotiations would be for setting up a new facility in Mexico to product the Charles chocolate. This can be used for generic and more consistently order products. Reliving the Portland factory of the non-specialized goods would increase the overall capacity of Charles to meet the new founded demand resulting from the changes in the previous three years. This will not only increase capacity but also increase the profit margin on non-specialized goods, which will increase the profit of the entire company as a

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