Overall, the past nine periods for Bauer, Inc. have been a success. Bauer, Inc.’s return on sales went from -6% in period 0 to 52% in period 9. The reason for the huge turn around in nine periods is because of our marketing plan. Bauer, Inc.’s marketing plan for product, it is to create the highest quality we can because consumers in all markets look for a high quality shoe. Our strategy for place is to continue selling in home and domestic markets and then enter into the foreign market. Our pricing strategy was to sell from lowest to highest in the domestic market, home market, and foreign market. Our promotion strategy is to advertise from lowest to highest in the foreign market, domestic market, and the home market. Lastly, our distribution strategy was to have the sales force and dealer promotions from lowest to highest in the home market, domestic market, and the foreign market.
Now let us look at each period and see how Bauer, Inc. was either successful or not successful. In periods 1-3, 5, 7-9 when Bauer, Inc.’s return on sales increased, meaning that Bauer, Inc. overall was successful for that period. Bauer, Inc. was successful in those periods because stuck with our marketing plan in each of the markets. In periods 4 and 6 was when Bauer, Inc. was not successful. We were not prosperous in those periods was because we did not stick to our …show more content…
By period 7, Bauer, Inc.’s return on sales was 45%. I believe the parts of the promotion mix that helped us the most to achieve this objective is price. By period 7, we had our highest sales across all markets and we feel like it was because of the price. By that time, we had a good handle on how the markets respond to the price our shoes and we were successful. Of course the other factors of the promotional mix helped out also, but if the price is not right, the consumers would not buy our
Now let us look at each period and see how Bauer, Inc. was either successful or not successful. In periods 1-3, 5, 7-9 when Bauer, Inc.’s return on sales increased, meaning that Bauer, Inc. overall was successful for that period. Bauer, Inc. was successful in those periods because stuck with our marketing plan in each of the markets. In periods 4 and 6 was when Bauer, Inc. was not successful. We were not prosperous in those periods was because we did not stick to our …show more content…
By period 7, Bauer, Inc.’s return on sales was 45%. I believe the parts of the promotion mix that helped us the most to achieve this objective is price. By period 7, we had our highest sales across all markets and we feel like it was because of the price. By that time, we had a good handle on how the markets respond to the price our shoes and we were successful. Of course the other factors of the promotional mix helped out also, but if the price is not right, the consumers would not buy our