Case 4 Essay

957 Words May 23rd, 2015 4 Pages
Case Study #4 (7/11 Japan) A convenience store chain attempts to be responsive and provide customers what they need, when they need it, where they need it. What are some different ways that a convenience store supply chain can be responsive? What are some risks in each case? -A convenience store can be responsive in a few different ways in order to meet customer needs and wants. The store can conduct customer surveys in order to get a direct response on what the store is lacking or what customers prefer. They could do a store analysis also which would show them customer purchase patterns so they can pinpoint the hot items and when they should be in stock. In both cases the risk is that you could get the wrong information and stock …show more content…
Seven-Eleven does not allow direct store delivery in Japan with all products flowing through its distribution center. What benefit does Seven-Eleven derive from this policy? When is direct store delivery more appropriate? 



Seven-Eleven benefits from this policy because japan is strict and this way they will have more control over the distribution process, which allows them to have the compiled data of the store’s inventory, sales, etc. by the next morning of each day. They can get fresh info daily and keep control of the distribution process. They also benefit from the store not being disrupted as often by deliveries. Direct store delivery is more appropriate for things fragile like fruit or lottery tickets, which have to be handled with, care.

What do you think about the 7dream concept for Seven-Eleven Japan? From a supply chain perspective, is it likely to be more successful in Japan or the United States? Why?

The 7dream concept is cool and smart for operations in japan. in Japan convenience stores make up most of the retail sales in Japan so these stores will be visited frequently. In the US we have stores like Target and Wal-Mart that provide the same services at sometimes-cheaper prices, so convenience store sales are not as popular here.



Seven-Eleven is attempting to

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