Essay about Capitalism And Its Impact On Society

1632 Words Oct 23rd, 2015 null Page
INTRODUCTION When considering how culture perpetuates capitalism, one must reflect on key features of capitalist ideology and how it can easily influence groups and individuals once integrated into a societies collective consciousness. The vast literature on capitalist culture describes how it creates a deeply embedded, socially manipulative structure that places emphasis on the cultural and social importance of goods and commodities (Dunn 2008:47), and how individuals’ thoughts and behaviour are influenced by ideas through entertainment and media to produce consent for a capitalist system (Adorno and Horkheimer 1947:35). These inquiries into materialism and capitalism took prominence during the rise of industrialization and technological advancement during the early to mid 1800’s (Dunn 2008:23). Since then, there has been a drastic change in how materials and production influence consumption, economics (Ibid:22), politics (Adorno and Horkheimer 1947:32), and day-to-day social action (Ibid:35). Adorno and Horkheimer, authors of The Culture Industry, introduce the notion of the “culture industry”, which describes industries that standardize production in order to safely satisfy mass-consumption for a capitalist economy (Ibid:29). These industries operate by the interest of corporate elites who utilize their marketing and media influence to create a passive, profitable consumer society (Dunn 2008:33). Due to the prominence of materialism in modern society, elite interests and…

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