An example would be Gramsci’s theory of hegemonic dominance embedded in social structures. Collins mentioned the impact of popular culture targeted towards African American consumers, “Because of its authority to shape perceptions of the world, global mass media circulates images of Black masculinity/femininity” (p.122) the influence of hegemonic masculinity and femininity dehumanizes Black people. Capitalism continues to control individual ideology by influencing social relations among the mass media. Information distributed by a higher hierarchy creates of vision of interracial commodities Black people depict as their own. Gramsci would consider this to be double consciousness of self-activity and Praxis of indirect social dominance. The Black female is seen as, “aggressive, loud, and rude” is entertained through the masses of entertainment directed to “Bitches” depicted to bad black mothers and working-class Black women (Collins p.123). These social hegemonic images as Gramsci described are also modeled through a consciousness of masculinity affected by sexuality, aggression, and violence. These ideologies Collins points out are images directed to represent Black man’s masculinity. The concept of racial profiling a Black man triggers fear, misconceptions and segregation. The …show more content…
Gender, race, and sexuality drive from the source of racism that travels to ancient times and by utilizing those sources to the dominant social class have been able to manipulate the public to its own image expressing social structure. These social structures administer its inferior public on how to contemplate and act among a binary