Asda's Problem Summary

Decent Essays
ASDA's problems began when top management decided to divert funds from the grocery store into retail operations such as furniture and carpeting. Management also change their customer base from blue-collar to more upscale shoppers, and relocate the store into wealthier suburban locations. Funds were spent on corporate jets, high priced corporate offices. ASDA began to spiral downward because of poor management. ASDA's board of directors fired its chief executive and brought in Archie Norman to tum ASDA around (Spector, 2013).

Share with your classmate’s actions Norman and his top management team need to take to build employee motivation to engage in the change.

Norman did not have the experience of a general manager and grocery store skills.

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