Firstly, at the beginning of his letter, Martin Luther King pointed out the overall strategy that the civil rights community was undertaking. The strategy that was used in order to bring about equality and put an end to …show more content…
One instance in particular was when the civil rights community “decided to set [their] direct-action program around the Easter season, [...] knowing that a strong economic withdrawal program would be the by-product of direct action, [they] felt that this was the best time to bring pressure on the merchants for the needed changes” (King, 1963, p. 2) Even though they chose not to go along with this plan and would do something instead after election day, it shows the importance money has in bringing about change. This is particularly true when it comes to sustainability issues for I have learned that how an individual spends their money can have great power. It forces companies to change and produce different, more environmentally friendly,