King uses ethical appeals to influence his audience by making appropriate allusions. This is shown when King says, " I am in Birmingham because injustice is here...and just as the Apostle Paul left his village of Tarsus and carried the gospel of Jesus to the far corners of the Greco- Roman world." King is comparing himself to the Apostle Paul, saying that he is fighting for equality, just like Paul traveled around trying to get people to become Christian.
Another way that Martin Luther King uses ethical appeals is by using sensible words, keeping a relaxed, yet informative tone. An example of this is seen when