An Influential Poster Designer Of The Later Nineteenth Century

970 Words Oct 14th, 2016 4 Pages
On May 13, 1836, the most influential poster designer of the later nineteenth century, Jules Chéret was born. Chéret was born to a family of artisans in Paris, France. His father was a typographer and his brother Joseph was a sculptor. By the age of thirteen, Jules ended his formal education and began a three-year apprenticeship to a lithographer. During his apprenticeship he lettered flyers, brochures, posters and funeral announcements. When he was eighteen he worked for multiple lithographers which included Bouasse-Lebel, and later took a course at the Ecole Nationale de Dessin with Lecoq de Boisbaudran. Chéret is credited for enhancing the recognition of chromolithography. By 1866 he established his own firm and continued to pursue lithographic printing. Convince that lithography was going to replace the process of letterpress printing, Chéret was able to work out “a process that allowed him to create birghtly colorful posters with a wide range of hue, value and intensity”.

Colorful posters by Chéret covered the gray and monotonous buildings that lined monotonous Parisian boulevards. The invention of lithography led to the evolution and development of posters from being a public phenomenon to something that is regarded as high art.

Lithography is a simple printing process that uses a stone and reactions of chemicals to create imagery. In a nutshell the process begins with an artist creating an illustration or an image with a greasy pencil directly unto a large piece of…

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