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29 Cards in this Set
- Front
- Back
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Survey |
Set of questions given to people to assess people thoughts and opinions. |
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Scope |
Limited or global in nature |
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How to check if it is biased |
Survey procedures |
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Sampling types |
Probability sampling Non- Probability sampling |
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Probability sampling |
Entire population known Each individual have equal chance |
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Non-probability sampling |
Entire population not known Selection based on common sens Ease to overcome bias |
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Questions |
To assess people thoughts feelings or opinions |
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Open ended |
Simply introduces the topic and allow participants to respond in their own way |
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Closed ended |
Allow participants with limited number of response alternatives |
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What are guidelines for good survey |
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Mail survey |
Easy and convenient method but there may be problem with response rate |
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Advantages |
Quick response Less bias Can deal with personal and embarrassing topic |
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Disadvantages |
Low response rate Respondents may not ask questions Less control over response rate. |
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How to improve response rate in mail survey |
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Telephone survey |
To contact individual through phone Randomly dialed number |
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Advantages of telephone surveys |
Can be conducted from home Large no of people can be surveyed of content is short Can access to dangerous neighborhood |
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Disadvantages of phone surveys |
Time consuming Costly May not have representative population Respondents bias can occur Respondents may not take it seriously |
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How to improve response rate in telephone surveys |
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Personal interviews |
Collecting information by administring a survey in person to single participant |
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Key informants |
Specially selected individual s Unique perspective Unique access to information |
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Advantages of personal interviews |
Costly More control of researcher In depth information Can gather information from those who cannot read and write Control order of questions Ensure all respondents complete questions in same order |
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How interviewer bias can occur |
When responses recorded inaccurately When interviewer guide individual respnses |
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Disadvantages |
Leading questions |
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Internet surveys |
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Advantages disadvantages of internet surveys |
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What are different research design |
Cross sectional designs Longitudinal designs |
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Cross sectional designs |
One or more independent samples drawn from population |
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How corssesctional define characterists of population |
Difference between two or more populations |
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Correlation findings from crossectional design how 8t help researcher |
To make predictions |
