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19 Cards in this Set
- Front
- Back
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Agenda setting |
The ability of the media to focus public attention on particular topics and thereby direct public discussion and debate these topics |
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Amplification of deviance |
The process whereby the social reaction to deviate from the mass media and public leads to an increase in or about the deviance by provoking the same behaviour |
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Conglomerate |
A huge corporation or company formed by the merging of the different firms media conglomerates have steaks across a range of media such as newspapers skills and digital TV services they operate on a global rather than national scale |
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Convergence |
When the technologies of the media telecommunications and computing come together or converge in one product for example some digital TV services allow us to act and things as well as text email shop and bank to our television settings |
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Democracy |
Government by the people |
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Digital divide |
A division BETWEEN those who have access to new media technology and those who do not |
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Folk devil |
A group that is defined as a threat to society's values |
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Gatekeepers |
The program controllers editors journalists and owners who decide what to cover and how to present it |
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Globalisation |
The growing interconnections between different countries regions of people as the same consumer goods birds and economic interests across the globe |
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Moral panic |
The medial field overreaction to social groups such as cookies this process involves the media exaggeration the extent and significance of the social problem a particular group is classed as the double and becomes defined as a threat to society values |
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Mass media |
Forms of communication that reach a large audiences including newspapers magazines books television cinema and the Internet |
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News valies |
Media professionals values about what issues and personalities are considered newsworthy topical or important |
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Norm referencing |
The ability of the media to present some behaviour views and groups positively and others negatively thereby shaping public opinion on these groups |
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Pluralism |
An approach which argue that a range of views and opinions exists in society and this range is reflected in the varied media products available to consumers |
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Political socialisation |
The process the yard which we are political values beliefs and preferences |
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Power |
An individual or groups ability to get what they wants despite opposition from others |
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Pressure group |
A group of people who try to persuade the government to adopt a particular policy or influence public opinion on an issue |
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Sexuality |
In broad terms sexuality refers to the way an individual expresses themselves and behave as a sexual being. It also refers to sexual orientation and preference (for example being heterosexual lesbian gay or bisexual |
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Stratification |
The way society is structured or divided into hierarchical strata or layers with the most privileged at the top and the least favoured at the bottom. |
