Social Psychology: Chapter 5

Front 1

Attitudes definition

Back 1

evaluating the social world

Front 2

Attitude Functions

Back 2

-Help make good impressions.

-Organize and interpret social info.

-Allow expression of central beliefs.

-Help maintain self-esteem and protect ego from unwanted information.

-Explicit attitude and implicit attitudes

Front 3

Why study attitudes?

Back 3

-Strongly influence our social thought

-Often havee a strong affect on behavior

-They are often ambivalent.

-To determine why they are so resistant to change.

Front 4

Social Learning Definition

Back 4

-Acquired attitudes from others.

Front 5

Types of Social Learning

Back 5

-Classical conditioning

-Operant conditioning

-Observational learning

Front 6

Classical Conditioning

Back 6

learning through association

Front 7

Operant Conditioning

Back 7

-Instrumental conditioning

-learning to hold the "right" views

-Pavel's Experiment

Front 8

Observational learning

Back 8

learning through observation

-Bobo the clown experiment

Front 9

Social Comparison definition

Back 9

comparing ourselves to others

-attitudes are shaped by social info from others we like or respect

Front 10

Genetic Factors

Back 10

Inherited general diposition

Front 11

Moderators definition

Back 11

influence extent attitudes affect behavior

Front 12

Types of Moderators

Back 12

-Aspect of the Situation

-Aspect of Attitude (The Orgin, Strength and Speficity)

Front 13

How do Attitudes Influence Behavior?

Back 13

Theory of Planned Behavior (rational)

-Attitude-to-behavior process model (impulsive)

-Prototype/willingness model

Front 14

Theory of Planned Behavior

Back 14

Behavioral intention are a function of attitudes toward behavior, subjective norms, and perceived behavioral control.

Front 15

Attitude-to-Behavior Process Model

Back 15

Attitudes spontaneously shape our perception of the situation

Front 16

Prototype/ willingness Model

Back 16

Willingness to perform actions strongly predict actually engaging in these behaviors.

Front 17

Persuasion Defintion

Back 17

The process of changing Attitudes

Front 18

Early Research on Persuasion Focused on

Back 18

Source

-Message

-Audience

Front 19

Early Research on Persuasion Found :

Back 19

-Experts, attractive sources and a soft sell are more persuasive.

Front 20

Modern Approaches to Persuasion

Back 20

-systematic processing

-Heuristic processing

Front 21

Systematic Processing

Back 21

Persuasion caused by thoughtful processing of content of message.

-Audience is highly motivated or have high ability to process info.

Front 22

Heuristic Processing

Back 22

Persuasion caused by superficial cues or mental shortcuts

-Audience is not motivated or lack ability to process info.

Front 23

Types of Resistance to Persuasion Factors:

Back 23

Reactance- protecting one's personal freedom

-Forwarning- Prior knowledge of persuasion.

-Selective avoidance- Screen out Contradictory views

-Generate counterarguments- counter other views (inoculation)

-Biased assimilation- perceive informatino that disconfirms our view as less reliable.

-attitude polarization- interpret mixed evidence in ways that strengthen existing views.

Front 24

Cognitive Dissonance Definition

Back 24

Unpleasan state resulting from inconsistency between attitudes and behavior.

Front 25

Ways to reduce Dissonance

Back 25

Change Attitude to be consistent with behavior.

-acquire supporting info.

-Trivialize the behaviors in question.

-Self Affirmation- restores positive self evaluations.

Front 26

Forced Compliance Studies Definition

Back 26

Subjects induced to do things inconsisitent with their true attitudes.

Front 27

Less-leads- to - more -effect

Back 27

insufficient justification increases dissonance

Front 28

Hypocrisy

Back 28

Discrepancy between public views and attitudes displaying inconsistent actions