Social Psychology

Front 1

schema

Back 1

mental structures we use to organize knowledge about the social world and that influence what we notice, think about, and remember
ex: stereotypes

Front 2

accessibility

Back 2

the extent to which a schema comes to mind easily and likeliness of us using it

Front 3

priming

Back 3

the process by which recent experiences increase the accessibility of a schema, trait, or concept

Front 4

perseverance effect

Back 4

finding that peoples' beliefs persist even when discredited

Front 5

judgemental heuristic

Back 5

mental shortcuts people use to make judgement quickly and efficiently

Front 6

availability heuristic

Back 6

people base a judgment on the ease with which they can bring something to mind
ex. more likely to judge based on more recent events

Front 7

representativeness heuristic

Back 7

people classify something according to how similar it is to a typical case
ex. blonde, tan = from California

Front 8

base rate info

Back 8

information about relative frequency of members of different categories in a population

Front 9

counter factual thinking

Back 9

ex. If only I had done that, this would have happened...

Front 10

implicit personality theory

Back 10

idea that we group traits together
ex. if someone is kind, they are probably generous too

Front 11

attribution theory

Back 11

study of how we infer the causes of other peoples' behavior

Front 12

internal attribution

Back 12

inference that a person is behaving a certain way because of attitude, character, personality

Front 13

external attribution

Back 13

inference that a person is behaving a certain way because of an environmental circumstance and that most other people would behave the same way in such a situation

Front 14

covariation model

Back 14

we take note of different situations to make inferences about a single person in a single situation

Front 15

consensus info

Back 15

the extent to which other people behave the same way in such a situation

Front 16

distinctiveness info

Back 16

the extent to which one person behaves the same way in different situations

Front 17

consistency info

Back 17

extent to which behavior between one person and one situation is the same across time

Front 18

correspondence bias

Back 18

tendency to infer that people's behavior

Front 19

perceptual salience

Back 19

we pay closer attention to people, not the situation

Front 20

two step process to attribution

Back 20

internal attribution > w/ time and energy we consider the circumstances

Front 21

actor/observer difference

Back 21

we attribute others' behavior to internal traits, but ours to external circumstances

Front 22

self serving attributions

Back 22

we attribute our successes internally and our failures externally

Front 23

defensive attributions

Back 23

explanations for our behavior that avoid vulnerability and mortality

Front 24

me self vs. I self

Back 24

thoughts and beliefs about ourselves vs. active processor of information

Front 25

self-reference effect

Back 25

tendency to remember info better if we relate it to ourselves

Front 26

introspection

Back 26

looking inward to examine own thoughts feelings and motives... self scrutiny