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47 Cards in this Set

  • Front
  • Back
Observable characteristics of listeners, including age, gender, educational level, group affiliations, and sociocultural backgrounds
audience demographics
the motivations, attitudes, beliefs, and values that influence the behavior of listeners
audience dynamics
feelings we have developed toward specific kinds of subjects
attitudes
What we know or think we know about subjects
beliefs
the moral principles that suggest hew we should behave or what we see as an ideal state of being
values
generalized pictures of a race, gender, or group that supposedly represent its essential characteristics
stereotypes
the tendency of any nation, race, religion, or group to believe that its way of looking at the doing things is right and that other perspectives have less value
ethnocentrism
allowing gender stereotypes to control interactions with members of the opposite sex
sexism
generalizations based on oversimplified or outmoded assumptions about gender roles
gender stereotyping
making gender references in situations in which the gender is unknown or irrelevant, or using masculine nouns or pronouns when the intended references is to both sexes
sexist language
an indirect form of racism that employs code words and subtle, unspoken contrast to suggest that one race is superior to another
symbolic racism
the effect of previous speeches or other situational factors in predisposing an audience to respond positively or negatively to a speech
preliminary tuning effect
phase of the process of finding speech topics that identifies large topic areas
discovery phase
phase of the process of finding speech topics that involves the close examination of large topic areas to identify more precise topics that might be developed
exploration phase
identifying the general and specific purposes of a speech topic and framing its thesis statement
refinement phase
technique that encourages the free play of the mind
brainstorming
probe questions used to stimulate the mind during topic exploration, centering on places, people, activities, things, events, ideas, values, problems, and campus concerns
topoi of topic discovery
visual display of a speaker's interests, as prompted by certain probe questions
interest chart
a means of determing possible speech topics by listing topics you find interesting and subjects your audience finds interesting, and then matching them
topic area inventory chart
sources such as newspaper, magazines, and the electronic media that can suggest ideas for speech topic
media prompts
changes customary patterns of thinking in order to free our minds for creative exploration
mind mapping
using questions often employed by journals to explore topic possibilities for speeches
topic analysis
the speakers overall intention to inform or persuade listeners, or to celebrate some person or occasion
general purpose
the speaker's particular goal or the responses that the speaker wishes to evoke
specific purpose
sometimes called the "central idea", it summarizes in a single sentence the message of your speech
thesis statement
prospectus for a speech or series of speeches you propose to give
topic briefing
the skills one needs to locate information efficiently and to evaluate what on learns
information literacy
an understanding of the major features, issues, information, latest developments, and local applications relevant to a topic
responsible knowledge
an internet search engine that allows you to enter a key-word and find related web sites.
general search engine
a search engine that combines the results from several general search engines
metasearch engine
an organized list of links to web sites on specific topic
subject directory
high-quality databases generally not included in the search conducted by general or meta search engines
invisible web
techniques that can help one limit or expand research on the internet
boolean search
a web site whose major purpose is to change attitudes or behavior
advocacy web site
a website designed to proved factual information or a subject
information website
a website designed and maintained by an individual; contains whatever that person wishes to place on it
personal web site
criterion for evaluating the credentials or the author
authority
criterion for evaluating the correctness of information by checking it against other information
accuracy
criterion for evaluating whether or not a source is free from bias
objectivity
criterion for evaluating whether or not the information of a web site is up to date
currency
criterion for evaluating the breath of information on a topic
coverage
questions that ask someone being interviewed to elaborate on response
probes
questions that repeat part of a previous response to encourage further discussion
mirror questions
a statement by an interviewer confirming the meaning of what has just been said by the person being interviewed
verifier
a comment or action that encourages further communication from someone being interviewed
reinforcer
record kept or the author, title, place and date of publication, and page references for each research source
source cards
research notes on facts and ideas obtained from an article or book
information cards