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57 Cards in this Set
- Front
- Back
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Appeal |
Triggers an emotional response Evokes feelings of guilt shame, concern, fear attack |
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Attack |
Belittles an opponent’s argument or actions and may lend weight to those of the writer Disparagement of subject may sway audiences opinion Can offend and alienate audience if overdone |
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Bias |
Can strengthen an argument if the bias seems reasonable and within context, and if the author has some authority Can undermine an argument if disproportionate to the context |
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Cliché |
Can sway an audience by appealing to something with which they are familiar May make audience feel informed May alienate more sophisticated audience |
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Cliché |
Can sway an audience by appealing to something with which they are familiar May make audience feel informed May alienate more sophisticated audience |
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Colourful language |
Can provide humour May offend some of the intended audience Establishes an informal register |
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Cliché |
Can sway an audience by appealing to something with which they are familiar May make audience feel informed May alienate more sophisticated audience |
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Colourful language |
Can provide humour May offend some of the intended audience Establishes an informal register |
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Evidence |
Can lend an argument weight and author credibility if employed responsibly Can undermine argument if used inappropriately or overused |
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Cliché |
Can sway an audience by appealing to something with which they are familiar May make audience feel informed May alienate more sophisticated audience |
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Colourful language |
Can provide humour May offend some of the intended audience Establishes an informal register |
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Evidence |
Can lend an argument weight and author credibility if employed responsibly Can undermine argument if used inappropriately or overused |
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Exaggeration and hyperbole |
Created dramatic effects through imagery Argues through the employment of shock tactics and appeals to fear Can undermine argument if taken too far |
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Cliché |
Can sway an audience by appealing to something with which they are familiar May make audience feel informed May alienate more sophisticated audience |
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Colourful language |
Can provide humour May offend some of the intended audience Establishes an informal register |
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Evidence |
Can lend an argument weight and author credibility if employed responsibly Can undermine argument if used inappropriately or overused |
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Exaggeration and hyperbole |
Created dramatic effects through imagery Argues through the employment of shock tactics and appeals to fear Can undermine argument if taken too far |
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Formal language & informal language |
Formal : create sophisticated often authoritative style that can lend weight to an argument or sound pretentious out of context Informal: conversational, establishes a rapport audience, humorous’ appeals to sense of identity can alienate if overused or used out of context |
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Generalisation |
Seeks to validate a theory or contention, sometimes dubiously Can be inferred to be evidence by naïve audience Can detract fro tom or undermine if examples are unrealistic or illogical |
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Generalisation |
Seeks to validate a theory or contention, sometimes dubiously Can be inferred to be evidence by naïve audience Can detract fro tom or undermine if examples are unrealistic or illogical |
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Humour |
Often denigrates the subject Can provide a more engaging and friendly tone Audience can be swayed by having them enter into the joke |
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Generalisation |
Seeks to validate a theory or contention, sometimes dubiously Can be inferred to be evidence by naïve audience Can detract fro tom or undermine if examples are unrealistic or illogical |
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Humour |
Often denigrates the subject Can provide a more engaging and friendly tone Audience can be swayed by having them enter into the joke |
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Imagery & figurative language |
Paints word pictures helps to illustrate a point visually and by comparison Author my appear sophisticated well spoken Can have an emotional impact |
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Generalisation |
Seeks to validate a theory or contention, sometimes dubiously Can be inferred to be evidence by naïve audience Can detract fro tom or undermine if examples are unrealistic or illogical |
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Humour |
Often denigrates the subject Can provide a more engaging and friendly tone Audience can be swayed by having them enter into the joke |
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Imagery & figurative language |
Paints word pictures helps to illustrate a point visually and by comparison Author my appear sophisticated well spoken Can have an emotional impact |
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Inclusive language & exclusive language |
Targets or accuses particular groups Created a sense of solidarity Can encourage a sense of responsibility Can create an ‘us and then’ mentality |
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Informal language |
Created conversational mood Engenders support by establishing A rapport with the audience Appeals to audience sense of humour cultural identity |
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Irony |
Can engender support through the use of humour Can evoke strong emotional responses Encourages audience to see flimsy logic in a statement or event |
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Irony |
Can engender support through the use of humour Can evoke strong emotional responses Encourages audience to see flimsy logic in a statement or event |
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Logic |
Appeal to reason rather than emotion lends credibility to the argument Offers proof and possible solutions Authors viewpoint supported by facts and common sense |
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Irony |
Can engender support through the use of humour Can evoke strong emotional responses Encourages audience to see flimsy logic in a statement or event |
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Logic |
Appeal to reason rather than emotion lends credibility to the argument Offers proof and possible solutions Authors viewpoint supported by facts and common sense |
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Noun |
Adds detail to make text more specific providing a label or name Can imply something positive or negative |
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Irony |
Can engender support through the use of humour Can evoke strong emotional responses Encourages audience to see flimsy logic in a statement or event |
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Logic |
Appeal to reason rather than emotion lends credibility to the argument Offers proof and possible solutions Authors viewpoint supported by facts and common sense |
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Noun |
Adds detail to make text more specific providing a label or name Can imply something positive or negative |
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Pictorial support |
Provides audience with visual text, which may aid understanding Can provide emotional response in a reader Can provide quick factual reference for reader Statistical presentations can be misleading |
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Irony |
Can engender support through the use of humour Can evoke strong emotional responses Encourages audience to see flimsy logic in a statement or event |
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Logic |
Appeal to reason rather than emotion lends credibility to the argument Offers proof and possible solutions Authors viewpoint supported by facts and common sense |
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Noun |
Adds detail to make text more specific providing a label or name Can imply something positive or negative |
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Pictorial support |
Provides audience with visual text, which may aid understanding Can provide emotional response in a reader Can provide quick factual reference for reader Statistical presentations can be misleading |
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Repetition |
Is memorable Highlights important or main points Creates a rhythm that can have a hypnotic effect |
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Irony |
Can engender support through the use of humour Can evoke strong emotional responses Encourages audience to see flimsy logic in a statement or event |
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Logic |
Appeal to reason rather than emotion lends credibility to the argument Offers proof and possible solutions Authors viewpoint supported by facts and common sense |
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Noun |
Adds detail to make text more specific providing a label or name Can imply something positive or negative |
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Pictorial support |
Provides audience with visual text, which may aid understanding Can provide emotional response in a reader Can provide quick factual reference for reader Statistical presentations can be misleading |
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Repetition |
Is memorable Highlights important or main points Creates a rhythm that can have a hypnotic effect |
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Rhetorical question |
Encourages audience to critically consider the issue and perhaps accept the authors answer Can imply that the answer is obvious and that anyone who disagrees is foolish Can evoke emotional response |
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Irony |
Can engender support through the use of humour Can evoke strong emotional responses Encourages audience to see flimsy logic in a statement or event |
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Logic |
Appeal to reason rather than emotion lends credibility to the argument Offers proof and possible solutions Authors viewpoint supported by facts and common sense |
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Noun |
Adds detail to make text more specific providing a label or name Can imply something positive or negative |
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Pictorial support |
Provides audience with visual text, which may aid understanding Can provide emotional response in a reader Can provide quick factual reference for reader Statistical presentations can be misleading |
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Repetition |
Is memorable Highlights important or main points Creates a rhythm that can have a hypnotic effect |
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Rhetorical question |
Encourages audience to critically consider the issue and perhaps accept the authors answer Can imply that the answer is obvious and that anyone who disagrees is foolish Can evoke emotional response |
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Sarcasm |
Can provide humour to make a point Provides political commentary in an amusing format Can engender hostility in audience |
