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14 Cards in this Set
- Front
- Back
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Attacks |
- Making your opponent seem less credible - Attempts to belittle or embarrass or plain insult your opponent e.g. That's the sort of suggestion I would expect from a nose-in-the-air toff like Turnbull. |
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Colloquial Language |
- Can make the writer seem more knowledgeable, on the inside of a social group - Slang e.g. She’s a top sheila that Jessica Rowe. Channel Nine are stark raving to give her the boot. |
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Emotive appeals |
- aim to engage peoples feelings, not logic or reason
- used to manipulate the reader into agreeing with the writer e.g. Soon we will see civilians lying dead in our own streets if we do not act against terrorism. |
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Inclusive language |
- aims to directly a dress the reader either as part of a group or personally - uses words such as us, we, our, you e.g. It is time for us to show our belief in the value of mateship and a fair go, and give generously to the Good Friday Appeal. |
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Rhetorical Question |
- answer so obvious it is not required - reinforcing a point e.g. Should footballers be treated as above the law? |
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Exaggeration |
- a writer may describe a situation in forceful, overblown language that may make the situation seem more important or urgent that otherwise considered - used to draw an emotional response from the reader - also known as a hyperbole e.g. Councils are losing the war against vandals. |
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Emphasis |
There are three types of emphasis, Repetition, Cumulation, Alliteration. |
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Repetition (Emphasis) |
- repeating a single work a number of times over e.g. We will all suffer for years to come unless we stop this government, stop them in the workplace, stop them in the polls, and stop them on election day. |
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Cumulation (Emphasis) |
- using many similar words in a short space e.g. This task requires guts, determination, grit and willpower. |
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Alliteration (Emphasis) |
Repetition of the first sound in consecutive words e.g. To rip people off so blatantly shows Mr. Craven to be cruel, calculating and crooked |
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Evidence |
There are three main types of evidence Anecdotal, Expert opinion and Statistical. |
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Anecdotal (Evidence) |
- involving real life events/true story -used as evidence to back claims - used to appear more credible, use personal anecdote e.g. I can tell you that, as a single mother of two, I received very little in the way of financial support during my attempts to return to fulltime work. |
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Expert Opinion (Evidence) |
- quote opinions of experts - seem more credible e.g. My stand on the issue of exposed underwear is supported by fashion designer Ruby Reed, who recently stated: “Anyone whose underwear is exposed due to low slung jeans should be punished as forcefully as possible.” |
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Statistical Evidence |
- make an argument seem more conclusive - opinion more valid - often used out of conexts or from unreliable sources - there are lie, damned lies and statistics e.g. A recent survey found that 90% of students favoured no school uniforms at all. |
