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28 Cards in this Set
- Front
- Back
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Ancedote
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Personal story usually short to support a point.
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Appeal to authority
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Using authority, or references to authority to support an argument.
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Appeal to common sense
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Appealing to simple logic used in every day situations.
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Appeal to family values
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Use of moral family values, to support an argument.
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Appeal to fear
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Conjuring up fear, to aid in creating effect for an argument.
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Appeal to hip pocket nerve
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Appeal to money saving instincts.
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Appeal to tradition
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Using traditional practices, objects, rules, etc to support an argument.
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Appeal to patriotism
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Conjuring one's love or supportive nature of a country.
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Appeal to sense of justice
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Appeal to one's morals, such that they feel the need for justice.
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Attacks
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Aggressive statements, physical force, etc. Are definite.
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Cliche
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Over used phrase, which is well recognised.
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Colourful language
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Evokes something from within the reader, usually emotion.
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Connotations
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Meaning implied by statement or phrase.
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Emotional Appeals
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Statements, actions, etc to provoke or evoke emotion.
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Evidence
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Factual information, which can be used to support an argument.
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Exaggeration/Hyperbole
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Overstating something for effect. Enlarging the effect.
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Rhetorical question
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Questions with no expected reply, since question is put out so that the answer is obvious, and usually heavily biased.
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Alliteration
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Repetition of a consonant.
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Tone
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Voice of a piece, viewpoint of a piece, etc.
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Contention
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The main idea, or original driving force.
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Generalisation
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What is commonly believed, or associated with, etc. Assumptions believed to be true.
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Graphs/Diagrams
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Visual representation of statistics and information.
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Inclusive language
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Language such as 'we' and 'us' as opposed to 'I' or 'my'. Inclusive of the audience.
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Irony
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A funny coincidence. Allows one to say one thing, but meaning is the opposite.
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Metaphor/simile
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Comparing two situations against one another, which suggests similarity.
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Pun
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A phrase with dual meaning.
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Reason & logic
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Rational, or valid form syllogisms.
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Repetition
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Continuous mention of something to reinforce the message.
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