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20 Cards in this Set
- Front
- Back
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Aronson, E., Linder, D.
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Proposed gain-loss principle (an evaluation that changes will have more effect than in evaluation that remains constant)
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Asch, S.
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Studied conformity by asking subjects to compare the lengths of lines
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Bem, D.
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Developed self-perception theory as an alternative to cognitive dissonance theory
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Clark, K., Clark, M.
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Performed study on doll preferences in African American children. the results were used in the 1954 Brown v. the Topeka Board of Education Supreme Court case
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Darley, J., Latane, B.
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Proposed that there were two factors that could lead to non-helping: social influence and diffusion of responsibility
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Eagly, A.
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Suggested that gender differences in conformity were not due to gender, per se, but to differing social roles
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Festinger, L.
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Developed cognitive dissonance theory; also developed social comparison theory
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Hall, E.
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Studied norms for interpersonal distance in interpersonal interactions
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Heider, F.
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Developed balance theory to explain why attitudes change; also developed attribution theory and divided attributions into two categories: dispositional and situational
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Janis, I.
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Developed the concept of groupthink to explain how group decision making can sometimes go awry
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Lerner, M.
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Proposed concept of belief in a just world.
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Lewin, K.
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Divided leadership styles into three categories: autocratic, democratic, and laissez-faire
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McGuire, W.
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Studied how psychological innoculation could help people resist persuasion
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Milgram, S.
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Studied obedience by asking subjects to administer electroshock; also proposed stimulus-overload theory to explain differences between city and country dwellers
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Newcomb, T.
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Studied political norms
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Petty, R., Cacioppo, J.
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Developed elaboration likelihood model of persuasion (central and peripheral routes to persuasion)
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Schacter, S.
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Studied relationship between anxiety and the need for affiliation
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Sherif, M.
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Used autokinetic effect to study conformity; also performed Robber's Cave experiment and found that having superordinate goals increased intergroup cooperation
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Zajonc, R.
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Studied the mere exposure effect; also resolved problems with the social facilitation effect by suggesting that the presence of others enhances the emission of dominant responses and impairs the emission of nondominant responses
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Zimbardo, P.
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Performed prison simulation and used concept of deindividuation to explain results
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