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15 Cards in this Set
- Front
- Back
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public relations
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The management function that evaluates public attitudes, identifies the policies and procedures of an individual or organization with the public interest, and executes a program to earn public understanding and acceptance.
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marketing public relations (MPR)
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Public relations activities designed to support marketing objectives and programs.
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internal audiences
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In public relations, a term used to refer to individuals or groups inside of the organization or with a close connection to it.
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external audiences
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In public relations, a term used in reference to individuals who are outside of or not closely connected to the organization such as the general public.
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press release
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Factual and interesting information released to the press.
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press conference
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The calling together of the press to announce significant news and or events.
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exclusive
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A public relations tactic whereby one particular medium is offered exclusive rights to a story.
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publicity
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Communications regarding an organization, product, service, or idea that is not directly paid for or run under identified sponsorship.
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video news release (VNR)
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News stories produced by publicists so that television stations may air them as news.
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corporate advertising
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Advertising designed to promote overall awareness of a company or enhance its image among a target audience.
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image advertising
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Advertising that creates an identity for a product or service by emphasizing psychological meaning or symbolic association with certain values, lifestyles, and the like.
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event sponsorship
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A type of promotion whereby a company develops sponsorship relations with a particular event such as a concert, sporting event, or other activity.
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advocacy advertising
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Advertising that is concerned with the propagation of ideas and elucidation of social issues of public importance in a manner that supports the position and interest of the sponsor.
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issue ads
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Form of advocacy advertising. Advertiser brings attention to what they consider to be an important issue. May have no affiliation with corporate or trade sponsor.
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cause-related marketing
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Image related advertising in which companies link with charities or nonprofit organizations as contributing sponsors.
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