Mass Media Test 1

Front 1

Rupert Murdoch

Back 1

media mogul, owns 30% News Corp, controls a lot of media, Direct TV, Fox, controversial

Front 2

8 Mass Media

Back 2

books
magazines
newspaper
TV
Internet
Music
Radio
Film

Front 3

5 Functions of Media

Back 3

entertain
inform
make money
persuade
binding force

Front 4

3 types of media

Back 4

print- ink on paper
electronic- recordings, transmisions stored electronicly
chemical- film

Front 5

hot media

Back 5

requires high degree of thinking
ex. books, magazines, newspapers

Front 6

cool media

Back 6

less actively involved, passive
ex. TV, radio

Front 7

vertical integration

Back 7

a single corporation or individual total control over production that can stifle competition
ex- auto manufacture that own everything needed for production and distribution

Front 8

infotainment

Back 8

melding of media role as purveyer of information and entertainment

Front 9

elite model

Back 9

focus on media responsibility to society

Front 10

populist model

Back 10

applaud media that attract a large following

Front 11

economic base

Back 11

info vs. money

Front 12

conglomeration

Back 12

combining of companies, can create monopolies

Front 13

globalization

Back 13

transend national boundaries to do buisiness

Front 14

demassification

Back 14

media focus on narrower audience segments, break down audiences, refine understanding

Front 15

digitization

Back 15

analog to binary, easier to transfer info

Front 16

intracorporate synergy

Back 16

come together to work for common purpose

Front 17

multistep flow process

Back 17

media affects individuals come through, complex interpersonal connections,
interpersonal relations are key to understanding what we understand

Front 18

status conferral

Back 18

media attention enhances attention to people, subjects, and issues

Front 19

agenda setting

Back 19

media tells people what to think, not what to think

Front 20

third person effect

Back 20

one person overestimates the effect of media messages on other people

Front 21

selective exposure

Back 21

people choose some media messages over others

Front 22

selective perception

Back 22

people tend to hear what they want or expect to hear

Front 23

selective retention

Back 23

subconsciously, people retain some events and messages, not others

Front 24

selective recall

Back 24

people recollect some events and messages for long term but not others

Front 25

media induced anxiety

Back 25

people are frightened, worry about what they see in media

Front 26

media induced passivity

Back 26

media entices people away from social involvement

Front 27

Marshall McLuhan

Back 27

blamed human alienation on mass produced written word

Front 28

elitist

Back 28

mass media should gear to sophisticated audiences

Front 29

populist

Back 29

mass media should seek largest possible audiences

Front 30

pop art

Back 30

art that tries to suceed in the marketplace, some critise, Susan Santag thought as emothionaly beneificial

Front 31

kitsch

Back 31

perjorative word for trndy, trashy, low art

Front 32

low art

Back 32

entertainment, humor, people

Front 33

medium art

Back 33

people and action

Front 34

high art

Back 34

knowledge, intelectual, people, action, and ideas

Front 35

retribilization

Back 35

restoring humankind to natural, tribal state

Front 36

detribilization

Back 36

the removal of humankind from natural, tribal state

Front 37

alienation

Back 37

dissatisfaction with individual and cultural deviations from basic nature

Front 38

global village

Back 38

instantaneous connections of every human being, internet

Front 39

cultural imperialism

Back 39

one culture's dominance of another

Front 40

hegemony

Back 40

underlying set of values, implicit values may not intend to send

Front 41

historical transmissions

Back 41

communication of cultural values to later generations

Front 42

contemporary transmissions

Back 42

communication of cultural values to different cultures

Front 43

diffusion of innovations

Back 43

process through which news, ideas, values, information spread

Front 44

cognitive dissonance

Back 44

occurs when people realize their values are inconsistant

Front 45

media as mosaic

Back 45

we contruct the mossaic from the bits of media we recieve, message is sent out whole, we percieve it based on our experiences and values (selective perception) and interests (selective exposure)

Front 46

oral culture

Back 46

group identity, control behavior through name, shunning, dependent on story telling (rhyme, rhythm, repetition) education through talk, mythic thinking- not rational, concrete, sensory

Front 47

literate culture

Back 47

individual identity, changed tribal and family structure, anyone who could read could learn, rational, logical thinking, science, fixed meaning

Front 48

knowledge by aquantance

Back 48

things you know through direct experiences, family, runs deep

Front 49

knowledge by description

Back 49

not lived experiences, can conflict with knowledge by aquantance, media

Front 50

"Sports Highlights"

Back 50

clips of clips, don't get whole message, get what people are saying about what happened or what was said

Front 51

message sent vs message recieved

Back 51

message we get is based on experience and beliefs

Front 52

selective exposure

Back 52

what we know because of interests

Front 53

selective perception

Back 53

who we are, what we value, interests, values, knowledge

Front 54

news-seeking syndrome

Back 54

if interested in topic, buy books, magazines, read newspapers, research internet