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54 Cards in this Set

  • Front
  • Back
Rupert Murdoch
media mogul, owns 30% News Corp, controls a lot of media, Direct TV, Fox, controversial
8 Mass Media
5 Functions of Media
make money
binding force
3 types of media
print- ink on paper
electronic- recordings, transmisions stored electronicly
chemical- film
hot media
requires high degree of thinking
ex. books, magazines, newspapers
cool media
less actively involved, passive
ex. TV, radio
vertical integration
a single corporation or individual total control over production that can stifle competition
ex- auto manufacture that own everything needed for production and distribution
melding of media role as purveyer of information and entertainment
elite model
focus on media responsibility to society
populist model
applaud media that attract a large following
economic base
info vs. money
combining of companies, can create monopolies
transend national boundaries to do buisiness
media focus on narrower audience segments, break down audiences, refine understanding
analog to binary, easier to transfer info
intracorporate synergy
come together to work for common purpose
multistep flow process
media affects individuals come through, complex interpersonal connections,
interpersonal relations are key to understanding what we understand
status conferral
media attention enhances attention to people, subjects, and issues
agenda setting
media tells people what to think, not what to think
third person effect
one person overestimates the effect of media messages on other people
selective exposure
people choose some media messages over others
selective perception
people tend to hear what they want or expect to hear
selective retention
subconsciously, people retain some events and messages, not others
selective recall
people recollect some events and messages for long term but not others
media induced anxiety
people are frightened, worry about what they see in media
media induced passivity
media entices people away from social involvement
Marshall McLuhan
blamed human alienation on mass produced written word
mass media should gear to sophisticated audiences
mass media should seek largest possible audiences
pop art
art that tries to suceed in the marketplace, some critise, Susan Santag thought as emothionaly beneificial
perjorative word for trndy, trashy, low art
low art
entertainment, humor, people
medium art
people and action
high art
knowledge, intelectual, people, action, and ideas
restoring humankind to natural, tribal state
the removal of humankind from natural, tribal state
dissatisfaction with individual and cultural deviations from basic nature
global village
instantaneous connections of every human being, internet
cultural imperialism
one culture's dominance of another
underlying set of values, implicit values may not intend to send
historical transmissions
communication of cultural values to later generations
contemporary transmissions
communication of cultural values to different cultures
diffusion of innovations
process through which news, ideas, values, information spread
cognitive dissonance
occurs when people realize their values are inconsistant
media as mosaic
we contruct the mossaic from the bits of media we recieve, message is sent out whole, we percieve it based on our experiences and values (selective perception) and interests (selective exposure)
oral culture
group identity, control behavior through name, shunning, dependent on story telling (rhyme, rhythm, repetition) education through talk, mythic thinking- not rational, concrete, sensory
literate culture
individual identity, changed tribal and family structure, anyone who could read could learn, rational, logical thinking, science, fixed meaning
knowledge by aquantance
things you know through direct experiences, family, runs deep
knowledge by description
not lived experiences, can conflict with knowledge by aquantance, media
"Sports Highlights"
clips of clips, don't get whole message, get what people are saying about what happened or what was said
message sent vs message recieved
message we get is based on experience and beliefs
selective exposure
what we know because of interests
selective perception
who we are, what we value, interests, values, knowledge
news-seeking syndrome
if interested in topic, buy books, magazines, read newspapers, research internet