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68 Cards in this Set
- Front
- Back
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this can be defined as the way various people live and represent themselves at a particular time, which is demonstrated by their fashion, sports, education, art, and dif. types of media
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culture
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in the linear model of mass communication, this is the actual information being transmitted in the form of a TV show, a newspaper article, a web site etc.
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message
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this is the second stage in the development of mass medium. When the tinkerers and engineers are finished creating th product and the businessmen start trying to figure out how to sell it to the public
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entrepreneurial stage
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this was the very first mass produced, mass marketed, MASS MEDIA product in history
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book
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each of these is a quality of POSTMODERN culture
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rationalism
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this is the term for the merging of technological content, such as television programs on your telephone. It can also mean when two different media businesses join together, like Time Warner
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convergence
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this model of mass comm. uses objective research to test various hypotheses with measurable data. Some examples are the Hollywood screen test and the political survey
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social scientific model
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the invention of the telegraph in the mid 1800's changed the world in each of the following ways except
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it helped to spread literacy among the lower classes and led them to question authority figures
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the following Era of Mass Communication was ushered in (in the west) by Johannes Gutenbers's invention in the late 1400s
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print
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this division of the book industry makes the most money collectively, even though the books themselves are not the cheapest
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trade books
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this type of editor seeks out new authors for a publishing company and signs them to contracts
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acquisitions editor
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this printing technique involved hand carving a whole page of characters and illustrations into blocks of wood
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block printing
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introduced by amazon in 2007, it's the earliest e-reader
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Kindle
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types of books are used in specialized industries, like medicine
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professional books
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cheapest and best selling types of books
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mass market paperbacks
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one of the first substances to hold written language and symbols
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papyrus
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German company that began publishing bibles in 1700
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Bertelsmann AG
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type of newspaper that gets most it's money from advertisements, changed the business model of the newspaper industry
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penny press
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this is the editor in charge of checking stories for accuracy, spelling, grammar
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editor in chief
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in exchange for a monthly fee, provides newspapers with access to their worldwide network of reporters and news papers
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wire service
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"yellow journalist" founded New York Journal
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William Randolph Hearst
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a type of journalism practice by Matt Drudge and the various blogs
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citizen journalism
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the space left over in the newspaper for the actual news stories once all the advertising is sold and placed
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news hole
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a statement not true about inverted pyramids
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it was championed by Joseph Pulitzer at the New York World
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features in newspapers that feature the trial and triumphs of everyday people
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human interest stories
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type of writing that used literary techniques to tell true stories about famous people or events
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new journalism
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a company that owns more than one newspaper throughout the country
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newspaper chain
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style of journalism by Adolph Ochs that tried to be neutral and impartial toward all issues and events
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objective journalism
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device invented by Thomas Edison that recorded sound onto small cylinders wrapped in tinfoil
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phonograph
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paying a radio dj to play a song, this is illegal
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payola
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songs that are sang that were previously recorded by someone else
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cover music
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the largest music retailer, by volume in the US and the world
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iTunes
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few companies own or control most an industry
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oligopoly
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percentage of the money collected that is given to the artists themselves from iTunes
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12%
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licensing agency that represents music artists and composers
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ASCAP
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metal shavings on a tough but flexible plastic base
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audiotape
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compression format that allows for digital audio to be condensed into a manageable file size
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MP3
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one of the four companies that control 85% of the recorded music industry
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Sony
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the physicist who proved the existance of electromagnectic activity
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Heinrich Hertz
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name of the company created out of American Marconi and GE and At&T to be a clearinghouse for all American raio patents. By 1919 it had a legal monopoly on the wireless industry
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RCA
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this is created when stations are linked together and share the same programming
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network
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government agency that is responsible for making and enforcing regulations for the radio, telephone, telegraph, television and internet
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FCC
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fastest growing format on radio
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news/talk
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credited for creating the first electric telecommunication device, the telegraph in the 1840's
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Samuel Morse
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selling time on the air in half-hour or hours blocks directly to an advertiser
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toll broadcasting
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invented by Lee De Forest allows an audio signal to be electrically amplified before it is transmitted over the airways
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audion tube
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any mode of communication that reaches a large number of people
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broadcasting
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broadcasting that compresses the regular FM audio signal digitally
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HD radio
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this station executive got his start as a relay operator during the Titanic disaster, later served as the leader of RCA and the NBC Networks
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David Sarnoff
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this invention was the primary reason for the end of the golden age of radio
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television
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3 things that are designed to fit the sound of a station
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ads, music, DJ
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2 advantages that the transistor has over the vacuum tube
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easier to use
smaller |
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dif. between Am and FM radio
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FM is clearer but AM can be heard over longer distances
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assembly line system of film production every key creative position (writer director star editor)under contract at a studio
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studio system
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strong but flexible photo sensitive material
George Eisman, kodak |
celluloid
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court ruling that seperate movie studios from having complete control
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Paramount Decision
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Thomas Edison, to created film production equipment
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Trust
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movie theaters who wanted to show a blockbuster, they would be forced to show a low quality film
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block booking
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first director
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Edwin S. Porter
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a company tries to control a product through every step
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vertical integration
example: Batman, Disney characters |
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film from 1927 by warner brothers, one of the first successful talkies
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The Jazz Singer
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allowed films to be recorded and then projected
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cinematograph
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this was not a reason producers would NOT move to hollywood
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scenery was all the same
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government agency who looked for communists and would conduct witch hunts and end careers
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HUAC
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American new wave director and movie
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Lucas, Starwars
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how did time warner use corporate synergy from Batman
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they can make toys, lunchboxes, etc.
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2 ways hollywood filmaking changed to rival televelvison in 1960's
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could show things there were more unacceptable
technicolor |
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name 2 of the 6 major sources of revenue
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DVD rentals
foreign distribution |
