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35 Cards in this Set

  • Front
  • Back
Marketing Channel (channel of distribution)
A set of interdependent organizations that ease the transfer of ownership as products more from producer to business user or consumer.
Channel Members
All parties in the marketing channel that negotiate with one another, but and sell products, and facilitate the change of ownership between buyer and seller in the course of moving the product from the manufacturer into the hands of the final consumer.
Supply Chain
The connected chain of all the business entities, both internal and external to the company, that perform or support the logistics function.
Discrepancy of Quantity
The difference between the amount of product produced and the amount an end user wants to buy.
Discrepancy of Assortment
The lack of all the items a customer needs to receive full satisfaction from a product or products.
Temporal Discrepancy
A situation that occurs when a product is produced buy a customer is not ready to buy it.
Spatial Discrepancy
The difference between the location of a producer and the location of widely scattered markets.
Retailer
A channel intermediary that sells mainly to consumers.
Direct Channel
A distribution channel in which producers sell directly to consumers.
Dual Distribution (multiple distribution)
The use of two or more channels to distribute the same product to target markets.
Strategic Channel Alliance
A cooperative agreement between business firms to use the others already established distribution channel.
Supply Chain Management
A management system that coordinated and integrates all of the activities performed by supply chain members into a seamless process, from the source to the point of consumption, resulting in enhanced customer and economic value.
Intensive Distribution
A form of distribution aimed at having a product available in every outlet where target customers might want to buy it.
Selective Distribution
A form of distribution achieved by screening dealer to eliminate all but a few in a single area.
Exclusive Distribution
A form of distribution that establishes one or a few dealers within a given area.
Channel Power
The capacity of a particular marketing channel member to control or influence the behavior of other channel members.
Channel Control
A situation that occurs when one marketing channel member intentionally affects another member's behavior.
Channel Leader (Channel Captain)
A member of a marketing channel that exercises authority and power over the activities of other channel members.
Channel Conflict
A clash of goals and methods between distribution channel members.
Horizontal Conflict
A channel conflict that occurs among channel members on the same level.
Vertical Conflict
A channel conflict that occurs between different levels in a marketing channel, most typically between the manufacturer and the wholesaler or between the manufacturer and the retailer.
Channel Partnering (Channel Cooperation)
The joint effort of all channel members to create a supply chain that serves customers and creates a competitive advantage.
Logistics
The process of strategically managing the efficient flow and storage of raw materials, in-process inventory, and finished goods from point of origin to point of consumption.
Logistics Information System
The link that connects all of the logistic functions to the supply chain.
Supply Chain Team
An entire group of of individuals who orchestrate the movement of goods, services, and information from the source to the consumer.
Mass Customization (build-to-order)
A production method whereby products are not made until an order is placed by the customer; products are made according to customer specification.
Just-in-Time Production (JIT)
A process that redefines and simplifies manufacturing by reducing inventory levels and delivering raw materials just when they are needed on the production line.
Order Processing System
A system whereby orders are entered into the supply chain and filled.
Electronic Data Interchange (EDI)
Information technology that replaces the paper documents that usually accompany business transactions, such as purchase orders and invoices, with electronic transmission of the needed information to reduce inventory levels, improve cash flow, streamline operations, and increase the speed and accuracy of information transmission.
Inventory Control System
A method of developing and maintaining an adequate assortment of materials or products to meet a manufacturer's or customer's demand.
Materials Requirement Planning (MRP) (Materials Management)
An inventory control system that manages the replenishment of raw materials, supplies, and components from the supplier to the manufacturer.
Distribution Resource Planning (DRP)
An inventory control system that manages the replenishment of goods from the manufacturer to the final consumer.
Materials-Handling System
A method of moving inventory into, within, and out of the warehouse.
Outsourcing (contract logistics)
A manufacturer's or supplier's use of an independent third party to manage an entire function of the logistics system, such as transportation, warehousing, or order processing.
Electronic Distribution
A distribution technique that includes any kind of product or service that can be distributed electronically, whether over traditional forms such as fiber-optic cable or through satellite transmission of electronic signals.