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34 Cards in this Set

  • Front
  • Back
What is Theory?
 Any conceptual representation or explanation
of a phenomenon
– Stephen Littlejohn

 A set of statements specifying an explanatory
relationship between two or more classes of
phenomenon
– Mary John Smith
Taxonomy
A conceptual representation of
categories of a phenomenon
Model
-A simplified representation of reality

-A relationships between concepts

– temporal order
Communication Theory
 A way to describe, explain, predict,
and/or change human communication
behavior.
Metatheory
 Body of speculation on the nature of
theory and research
Metatheoretical Assumptions
 Ontological
 Epistemological
 Axiological
Ontology
 Branch of philosophy concerned with
studying the nature of reality
Ontological Questions and Assumptions
 Do humans make real choices?
 Is human experience basically
individual or social?
 Is human experience contextualized?
Epistemology
 Branch of philosophy that studies
knowledge
Epistemological Questions and Assumptions
 Can knowledge exist before experience?
 Can knowledge be certain?
 By what process does knowledge arise?
 Is knowledge best conceived in parts or in
whole?
Axiology
 Branch of philosophy studying values
Axiological Questions and Assumptions
 Is research value free?
 Does the practice of inquiry influence
that which is studied?
 Should research attempt to achieve
social change?
Empirical or Social Scientist
 Knowledge based on observation
 Phenomena are waiting to be discovered
 Structured steps to discovery
 Reality is distinct from the scientist; Scientist
discovers reality
 Collectively, scientists understand the world
 Behavior shaped by forces beyond our control
 Seek universal laws
 Goal of research is explanation, prediction, and
control
 Test theoretical explanations using quantitative
research methods
Humanist
 Knowledge created by researcher
 Knower can not be separated from the known
 Goal of research is to better understand the
phenomena being studied
 Multiple meanings are acceptable
 Human behavior is voluntary; as free choice
increases, predictability decreases
 Good interpretations are those that convince
 Theories/research explore the web of meaning
constituting human experience
 Qualitative research methods
Scientific
-Objective knowledge
-Search for regularity in
communication behavior
- Systematic observation
of communication
behaviors
-Knowledge gained
through empirical
means
-Goals of explanation,
prediction, and control
meaning
Humanistic
-Some knowledge is subjective
-Focus on individuals
and how they create
- Non-standardized
methods
-Knowledge gained
through introspection
and interpretation
-Goals of understanding
and social change
Covering Law Approach
 No choice
 People communicate the way they do because some prior condition caused
them to respond in a certain way
 Communication is governed by forces
that are predictable and generalizable
 Forces are called laws
Types of Laws
 Positivistic Laws
 Probabilistic Laws
Covering Law
Covering law theorists hold that there are fixed relationships between two or more events or objects. Example: Whenever Linda speaks, Bob interrupts her; this is a lawlike statement that expresses a relationship between Linda and Bob. These state-ments are commonly referred to as if- then statements.
Rules Approach
Rules theorists contend that much of human behavior is a result of free choice. People pick the social rules that govern their interactions. Example: In an interaction between co- workers, much of their conversation will be guided by rules of politeness, turn taking, and so on.
Systems
Systems theorists hold that human behavior is part of a system. Example: Think of a family as a system of family relationships rather than individual members. This illuminates the complexity of communication patterns within the family.
Types of Laws
 Positivistic Laws
 Probabilistic Laws
Positivistic Laws
 Deterministic
 X causes Y
Positivistic Laws: Examples
 Increased source credibility causes
increased persuasion
 Shyness leads to conversational incoherence
 Self disclosure by one individual in a
conversation is followed by self disclosure by
the other individual. . .
Probabilistic Laws
 Based on probability
 If X, then probably Y under certain
conditions Z
 Law-like
Probabilistic Laws: Examples
 Heavy viewing of T.V. violence will
probably lead to aggression among
viewers who already have latent
aggressive tendencies
 Using evidence in an argument will
probably lead to more persuasion if the
evidence used is credible
Meta-theoretical Assumptions of Laws
Theorists
 Ontological?
– No choice
– Certain knowledge does exist and can be known
with the right method
– Human behavior is predictable
 Epistemological?
– Empiricism; observation
– Strive for objectivity
 Axiological?
– Value free
– Inquiry not influencing what is observed
– Prediction is the primary goal
Rules Approach
 Choice (proactive not reactive)
 People make purposeful choices about their
actions to achieve goals
 Goals achieved by following social rules for
decisions
– Goal-action linkages
 Rules are context specific
Rules: Examples
 If individuals want to project a favorable
self image when interacting with
strangers, then they should engage in a
polite social conversation
 If individuals want a satisfying romantic
relationship, they should communicate
openly and honestly
Meta-theoretical Assumptions of Rules
Theorists
 Ontological?
– Humans are goal-oriented
– Humans make choices
– Prediction only happens to describe regular behavioral
patterns
 Epistemological?
– observations
– Constructivism; both parts and whole
 Axiological?
– Value free
– Trying to be objective
Systems Approach
 Human behavior part of system
–need to understand system
 Free will constrained by system in
which they operate
–Law-like
–Rules
Elements of Systems
 Wholeness/Holism (nonsummativity)
– Interdependence
 Openness
– Calibration/feedback
– equifinality
 Hierarchical organization
 Organized complexity
 Self-regulation
Meta-theoretical Assumptions of Systems
Theorists
 Ontological?
– holism; nonsummativity
– Organized complexity; Self-regulation
 Epistemological?
– Information is primary (memory)
– Networks/channels
– Boundary processes to filter information
– Control (feedback)
 Axiological?
– Understanding interdependence is of primary
importance
– Relations among subsystems are most
informative
– Communication creates systemic reality
Rules Theorists Want to Understand:
 What the rules are
 Why people choose to follow or not
follow rules
 The effect of following/not following the
rules
 How people create/negotiate rules