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115 Cards in this Set

  • Front
  • Back
OEM

Original Equipment Manufacturer - buys the product and "rebrands" to sell as their own with warranty

MRO

Maintenance Repair Operation - people who fix something with a problem

Contractor

Person who provides supplies or service under contract


Use items in the process of building something else

Breaking bulk

Shipping something in individual components

3PL

3rd Party Logistics Provider - specializes in warehousing and transportation services that customize to customers based on market conditions


Third Party Logistics provider: a firm that provides service to its customers of outsourced (or "third party") logistics services for part, or all of their supply chain management functions.

RFID -

Radio Frequency Identification Tags


Use of LPNs and RIFD tags to process orders more efficiently

What is supply chain management?

A management system that coordinates and integrates all the activities performed by supply chain members into a seamless process, from the source to the point of consumption, resulting in enhanced customer and economic value. 

Why is a supply chain need

-inadequate finances for certain functions -product assortment -"contact efficiency"

What are the 5 specific service outputs?

-selling the product


-inventory on hand


-credit extending for customers


-transportation to customer's location


-servicing such as assembling product

Why do distributors have channel power? (3)

-they can economically provide the services needed to get the product to the consumer


-they can anticipate future trends and future changes


-servicing and providing aftermarket support

What are the trends benefitting distributors? (4)

-information of trends is becoming more valuable-


IT inventory always needs to be ready


-mass customization of products


-reduction of vendors

What are the types of distribution? (3)

Exclusive - one Maserati dealer-


Selective - few Rolex dealers-


Intensive - many Coca-Cola dealers

What is one of the most costliest functions of supply chain?



Increase amount of inventory

What's a Buy-out?

•Required when merchandise ordered by customer not available in inventory


•Normally buy-outs are done from the local competitor to satisfy customer orders


•Better forecasting will lead to less instances of buy-outs

3 Types of sales?

Counter sales


Inside Sales


Outside Sales

Outside Sales

•Representative should be a specialist in the customer’s business area


•Meets the customer in person at the customers’ business place


•Should have sufficient product knowledge, should be able to advise customers and recommend product and services that will help the customer by reducing their operating costs, saving money and solving problems

Inside Sales

•No face to face interaction with customer makes it more difficult as the representative cannot see the product or the facial responses or cues of the customer


•Must be able to analyze and respond quickly


•Should have good problem solving skills

Order filling

Takes place directly after order printed and scheduled to be shipped

Typical service outputs of an Industrial Distributor

performs a variety of marketing channel functions, including selling, stocking, delivering a full product assortment, and financing

Design win

Product channel members who help a product become specified into an application


The phrase used to describe a product that is incorporated into another company's sales model.

When is a sale complete?

when the item has been successfully purchased AND used

What is an agent

Manufacturers' agents or representatives are independent contractors who work on commission to sell products for more than one manufacturer.


They are not under the immediate supervision of the manufacturers—typically called principals—that they sell for, so their relationship generally falls into client-customer patterns.

Breaking Bulk

refers to the process of reducing large product shipments into small ones that are more suitable for individual retailers or companies


IN OTHER WORDS: selling products in smaller quantities than allowed by manufacturer.

Assortment

Bundling products and services

Wait time

how long you (the customer) is willing to wait for a product

Who benefits most from extending credit?

the contractor

creating markets

advertise, End User and Specifier calls

Specifier (a)

Technical expert, engineer, or IT specialist who develops the specifications for the features and functions needed.

Specifier (b)

Within the industrial market, a Specifier is a designer, engineer or production worker who determines the types of material to be used in a particular project, especially for a project that is put into bid proposals and job contract. The specifier may be referred to as the Organization Specifier.

Field Application Engineer

common title for someone who represents a manufacturer



Non-factory Owned Distributor


(Imp)

Full service with all functions of a distributorMore independent than manufacturer


better tailoring of product


mix even if exclusive can give good representation to new products less biased


PROVIDES BETTER ADVICE

Modifiers

modifiers look up and do research can include architects,engineers, & designers

Order filling

Takes place directly after order printed and scheduled to be shipped



Define "product-based"

-Product-based


- buy off what will make a profit; old-fashioned

"customer-based" purchasing.

Customer-based - buy based off what the customer needs

Define receiving.

Must avoid error and be done in a timely manner

Define "counter-sales", "inside sales", and "outside sales."

-Counter-sales - interaction with a counter and display-Inside-sales


- no face to face interaction; difficult to sell


-Outside-sales


- going to the customers place of business

Define "buy-out."

When a distributor sells out of something, they must go to a local dealer and buy it and sell for a loss in order to keep future business

What are responsibilities of the manufacturer? (3)

-producing quality products


-creating markets


-understand and protect the industrial channel


-Maintaining consistent lead-times


-Creating markets


-Printed or electronic catalogs


-Provide technical information and training


-Protect the channel (Design Wins)


-Understand value and compensate channel partner

What are the responsibilities of a sales representative? (2)

-sale in a certain area of assignment


-skills of knowledge, negotiation, etc.

What is an agent?`

a sales representative that will represent multiple companies-usually do not store inventory

What are the differences in 1) "factory-owned distributorship" and 2) "non-factory-owned distributorship?"

1) -started because of a lack of other channels-best way to get representation-must sell other products to be of full service


2) -more independent than manufacturer-full service with all the functions of a distributor

What is an end user?

Does not resell the product in the present form

Required Services fall into at least 1 of what 3 components of Distribution?


Imp

Knowledge


-Logistics


-Financing

Knowledge

-Product Knowledge


-Product Application


-Vendor Knowledge


-Customer Knowledge


-Financing Knowledge


-Logistical Knowledge

Financing

Traditional Lending


-Consignment


-Extending Credit

Logistics

Wait time


-Delivery time


-Local delivery


-Reverse Logistics


-Breaking bulk


-Packaging


-Assortment


-Local Access


-Purchase time




Channel Design

Manufacturer---------------------->Consumer




Manufacturer----->Retailer--------->Consumer




Manufacturer-->Wholesaler-->Retailer-->Consumer

Industrial Channel Design

Manufacturer------------------------>End User


Manufacturer----->Distributor---->End User


Manufacturer-->Master Distributor-->Distributor-->End User

Required Services fall in to at least one of what 3 components of customer value?

-Form


-Place


-Time

What is customer service?

The greater the difference between the service outputs of the manufacturer and the requirements of the consumer, the more likely intermediaries will be used.

Product Based Purchasing

-Buy what can be sold at profit


-Distributor decides what to buy, sales team figures out to whom it can be sold at a profit


-A little "Old School" but still exists in many channels

Customer Based Purchasing

-Distributor decides to buy based on the requirements of the customers they are serving


-Tries to provide products at desired service level and most economical cost

Inside the Distributor

-Purchasing


-Receiving


-Sales


-Order Filling


-Buy-outs


-Packing


-Shipping

Packing

After the sales order is picked, merchandise is packed in boxes or cartons so that it can be shipped to the customer


care to avoid damaging during shipping

Shipping

-freight lines for out of town customers


-Delivery department for local customers


-"will call" locations where customer can pick them up

What are the manufacturer's motivations?


Imp

Product design and production

wholesaler

A type of business that buys goods in large amounts and resells them to other businesses in smaller lots, or retailers.

distributor

A business that does not manufacture its own products, but purchases and resells these products. Such a business usually maintains a finished goods inventory, usually a wholesaler.

"buying direct"

Procuring goods or services straight from the manufacturer or supplier, and by-passing all intermediaries such as distributors, wholesalers, and retailers.

consumer channel design

manufacturer->wholesaler->retailer->consumer

industrial channel design

manufacturer->master distributor->distributor->end user

consignment

selling it for me for a % of the profit

logistics

Breaking Bulk, Packaging, Assortment, Local Access, Purchase Time, Wait Time, Delivery Time, Local Delivery, Reverse Logistics

financing

traditional lending, consignment, extending credit

up-stream

part of production process involves searching for and extracting raw materials.

down-stream

part of production process involves processing the materials collected during the upstream stage into a finished product.

packaging-logisitics

ensuring order for correctness & proper packaging for shipment or delivery

purchase time-logisitics

when the customer wants to place the order

reverse logistics

A complete supply chain dedicated to the reverse flow of products and materials for the purpose of returns, repair, remanufacture, and/or recycling.

contact efficiency

the efficiency gained in terms of a reduction in the number of contacts required through the use of channel intermediaries


ex. the graph that uses distributors to get products from manufacturer to retailer or end user

customer value

the relationship between benefits and the sacrifice necessary to obtain those benefits

5 basic functions of a distributor

selling, inventory, credit, transportation, servicing

New business models allow for what in manufacturer & distributor relations?

mutual benefit

successful distributors reduce cost by..

understanding the needs of the manufacturer and becoming a true partner

the future of distribution

continued channel consolidation and implementation

receiving

first & important step in distributor operations, must be done accurately & efficiently

PAID

the professional association FOR industrial distribution

who benefits most from credit?

the customer, credit usually comes at a cost to the wholesaler or distributor due to higher investment costs etc.

service outputs of a typical distributorship


Imp

selling, inventory, credit, transportation, servicing

specifies product in the industrial channel

architects, engineers, designers

Ryerson

processes & distributes metals, serves the aerospace, defense, oil & gas, semi-conductors, heavy equipment, and transportation speaker-Alan singleton

Tom's mechanical

air conditioning, heating, ductwork, & HVAC installation and repair services in Dallas, Fort Worth, and Arlington, TXspeaker-Rich Ashton

RDO equipment

sells and services John Deere, Vermeer, Topcon and other heavy equipment brands for agriculture, construction, lawn and gardenspeakers-Daryl Shelton & Amanda Johnson

Sewell Automotive Companies

Cadillac, Lexus, Audi, Infiniti, Buick, GMC, MINI, Subaru, Maserati dealer in Dallas, Fort Worth, Plano, Grapevine, San Antoniospeaker


-Joe Stallard

Career Center

resume review & tipsspeaker-Bob Foley

Money Wise Aggie

tips on to save money & spend wisely, info about loans, large purchases, etc.

Why distributors have channel power

knowledge

service offering

funding mechanism, employee management system, customer management system

form, place, time

required services for customer value

OEM, MRO/facilities, contractor

ender users of industrial products don't resell in present form

financing for distribution

traditional lending, consignment, extending credit

levels of distributions (top going to bottom)

exclusive, selective, intensive

logistics

breaking bulk, packaging, assortment, wait time, purchase time

contact efficiency

easier and more cost efficient to go through intermediary

sale

completed when item is purchased and used

service outputs


(Imp)

selling, inventory, credit, transportation, servicing

receiving

accountability for materials received in a timely and accurate manner


types of shipping

freight lines, delivery department, will call

manufacturer motivations


(Imp)

product design, production

manufacturers sales rep

responsible for sales in a given territory, understand relationships and product, many different titles (acct manager, sales engineer, outside sales rep, etc)

what does a 3PL provide?

Transportation, warehousing, providing information like tracking, complete logistic function, global shipping. They basically solve other companies problems.

Other members of 3PL

banks, integrators, architects, engineers, designers, modifiers

Book 1

The distributors role in the supply chain by Dr. Don A Rice and Mitch Harper

book 2

Financial transactions and the wholesale distributor by Dr. Don A Rice and Jay Johnson

how to distributors expand their market places?

distribute outside their geographic area

successful distributors reduce cost by..

understanding the needs of the manufacturer and becoming a true partner

the future of distribution

continued channel consolidation and implementation

What fields specify products in the industrial channel?

ID

Johnson control

Johnson Controls, Inc. is a multinational conglomerate producing automotive parts such as batteries and HVAC equipment, to optimize efficiencies of buildings, automotive batteries, electronics and interior systems for automobiles. They are manufacturer

Summit Electric Supply Co

. Inc. is a privately held, independent wholesale distributor of industrial electrical equipment and supplies.

Kowel Special Steel Wire Co., Ltd.

The company's line of business includes the manufacturing of steel wire and related products.

Selling price

List price- trade discounts

Selling price

List price- trade discounts

Net price

Selling price-allowing discount